Vietnam has evolved into one of the world’s most active mobile game development markets. But the real story isn’t just about downloads. It’s about how the industry is developing. Vietnam has earned a reputation as a mobile gaming powerhouse. In 2025, the country ranked as the second-largest exporter of mobile games by downloads, with nearly...
Vietnam has become one of the world’s largest mobile game producers, yet many still underestimate both its studios and its domestic market. When people talk about mobile gaming, countries like China, Finland, and Turkey usually dominate the conversation. Vietnam rarely makes that list. However, Vietnamese developers generated nearly 5 billion mobile game downloads, making the...
Mobile OEM advertising can unlock new Android audiences, but results depend on more than choosing a manufacturer and launching a campaign. Marketers need to match each target market with the right OEM partners, ad formats, targeting signals, and measurement plan. A strong strategy begins with five decisions: This guide draws on a Tenjin ROI 101...
Türkiye’s most successful mobile game studios are not known for inventing new genres. They’re known for taking familiar formats and executing them exceptionally well. That was one of the strongest themes from a recent conversation between Tenjin Country Manager and Account Executive Tabarak Paracha and Batuhan Avucan, founder of Mobidictum, on Tenjin ROI 101. Turkish...
Many markets produce one breakout company, then spend the next decade asking why it did not happen again.Türkiye’s mobile gaming ecosystem followed a different path. It produced a first generation of successful founders, then a second, and now a third. As Batuhan Avucan, founder of Mobidictum, explained during a recent episode of Tenjin ROI 101:...
Se estiver a realizar campanhas de aquisição de utilizadores (UA) para um jogo para dispositivos móveis este ano, os testes aos criativos publicitários nunca foram tão complexos nem tão cruciais. A corrida aos criativos é uma realidade. A nova questão não é produzir criativos suficientes, mas sim se consegue realmente testá-los de forma adequada e selecionar os melhores. Num recente...
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