Mobile marketing is special in the sense that it gives one idea several names and one name several ideas. Remarketing, retargeting, re-engagement, and reattribution is just one example in the overlap. There are four terms, one journey, and every platform tells the story a little differently. These distinctions are still worth knowing because each term...
Tenjin’s native Subscription Revenue Report now supports Android. Connect trials, subscriptions, renewals, cancellations, and revenue to the campaigns that acquired each user. We’ve just released the open beta of Subscription Revenue Reporting for Android. When we launched the iOS subscription report in August, we said Android was up next. Today, subscription app teams can measure...
Befit, one of the fastest growing workout apps of 2025 to 2026, used Tenjin to expand beyond Meta, measure subscription revenue across every channel, and scale UA spend on a plan that grew with the business. In this case study, we explore how Befit, an AI-powered strength training app from Fortaleza, Brazil, started on Tenjin’s...
User acquisition (UA) is not just about purchasing installs from a network. It involves finding patterns amongst different audiences and matching them to a product feature, a promise, encouraging engagement, return visits, and any sort of user behavior that can create value over time. As the nominal amount of apps rise in app stores, the...
Adding ads to a subscription app, or subscriptions to an ad-supported one, seems like it could be an easy route to more revenue. In reality, a second revenue stream only pays off when it creates new value, rather than quietly shifting revenue from one model to another. The real challenge is increasing profitability without sacrificing...
App Market Research in 2026: How to Choose the Best Country & Category It’s rare when the biggest market is the best fit. Reliable market research should point your team in a direction where it can gain traction: where your app can solve a clear problem for an audience that is reachable, serviceable, and can...
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