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S2S: SERVER-TO-SERVER
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S2S: SERVER-TO-SERVER

Server-to-Server Tracking: Mobile Attribution Without SDK

Gain complete visibility and direct control over how, when, and where your app data flows.

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Powering mobile publishers around the world

No App Code Changes

Our API-based S2S integration means zero changes to your app code. No versioning conflicts, and no app store resubmissions. You’ll get clean server-to-server tracking and mobile attribution without SDK integration.

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Real-time Attribution

When setting up S2S attribution, it’s critical that everything runs like clockwork. Real-time attribution ensures events are received, processed, and reflected in reporting in real-time, so teams can validate implementations quickly, spot issues early, and make decisions on live performance data.

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Reliable and Stable by Design

S2S tracking ensures stable, uninterrupted attribution. By processing events server-side, your measurement infrastructure maintains reliable and consistent data capture.

This ensures consistent data flow that is unaffected by app stability, OS compatibility or changes, or even device-level disruptions that affect SDK integrations. 

Built for Speed and Control

S2S tracking puts you in the driver’s seat of your measurement pipeline. Mobile teams that prioritize data speed, accuracy, and ownership choose server-to-server integration over SDK-based solutions.

Own Your Data

You control the entire measurement pipeline: raw data access, custom endpoints, and direct integration with your data warehouse, or use ours. Maintain complete ownership of your data while leveraging our powerful attribution intelligence and pure analytics capabilities. 

Customer success stories

Kooapps' journey from from indie studio to major publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

  • 8x Revenue Growth
  • 3x LTV increase
CK Wang - Kooapps CEO Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

Read More

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

  • 20% increase in ROAS
  • 35% Portfolio LTV (cross-promo) uplift
Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

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Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

  • 60 hours per month of co-founder’s time saved
  • 60% ARPDAU uplift
Light Nguyen - YOMI Studio Co-founder Light Nguyen Co-founder at YOMI Studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

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How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

  • 33% increase in Day 7 ROAS
  • 24% increase in Day 3 LTV
Light Nguyen - YOMI Studio Co-founder Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

Read More

Learn More About Server-To-Server Tracking

  • Frequently Asked Questions
    1. What Is S2S?

      S2S is short for server-to-server. The meaning of S2S refers to a communication model where servers communicate directly with each other. It is the same as server-to-server communication.

    2. What Is Server-To-Server Tracking?

      Server-to-Server (S2S) tracking connects your server directly to Tenjin via API instead of installing an SDK in your app. This gives you complete data ownership, zero app code changes, and powerful attribution analytics without SDK overhead. Perfect for teams that desire full control of their business intelligence or measurement pipeline while accessing real-time insights.

    3. What Is Server-To-Server Integration?

      Server-to-Server (S2S) integration is an API-based setup that connects your backend directly to Tenjin for mobile attribution, so no SDK installation is required in your app.

    4. What Is Server-Side Tracking vs S2S Tracking?

      These terms are often used interchangeably in mobile attribution. Server-to-Server (S2S) is a specific type of server-side tracking where data flows directly between servers via API, which is what Tenjin offers.

    5. How To Set Up Server-Side Tracking?

      S2S integration isn’t plug-and-play. It requires backend infrastructure capable of handling server-side data transmission and technical talent equipped to build and maintain your attribution pipeline. Confirm these resources are in place before implementing. You can always get in touch for more information, documentation, and any questions: support@tenjin.com.  


      Please note that S2S integration is not available on our free plan.

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