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在当前竞争环境激烈的移动应用领域中，如何实现利润的最大化已经成为各大开发团队与发行商共同关注的焦点与难题。对于那些选择将 应用内购买 ( IAPs ) 或者订阅服务作为其主要盈利模式的开发团队而言，增加 IAA（应用内广告） 是一项有难度的工作，因为一旦操作不当，很可能会导致付费用户大量流失。
什么时候该更应该关注每位用户的LTV而不是ROAS？为何实现盈利的时间周期（TTP）被视为企业至关重要的指标之一？
按照国家和广告形式分类的市场份额和平均eCPM
TL;DR With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side – an industry first. Tenjin is committed to helping advertisers protect their spend. Anti‑fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates…
Push notifications. Onboarding optimization. Engagement loops. Mobile publishers know these retention tactics inside and out. But here’s what gets overlooked: your app retention strategies are only as good as your measurement framework. None of these tactics matter if you’re measuring retention wrong. Bad measurement leads to bad decisions. You’ll scale the wrong campaigns, cut the…
Ad revenue within the mobile game monetization industry has hit over $100 billion and is growing 2x faster than in-app purchases. Despite this shift, many developers still build monetization strategies around IAP alone, leaving a lot of money on the table. “If we look at the data, the gaming market: when you add IAP and…
LTV Prediction or Predicted Lifetime Value (pLTV) is a metric that forecasts how much revenue a user will generate throughout their entire lifetime, or relationship, with your app. Unlike traditional LTV, which relies on historical data that can take 30-90 days to fully materialize, LTV prediction (pLTV) delivers actionable forecasts within hours. Our pLTV combines…
