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在当前竞争环境激烈的移动应用领域中，如何实现利润的最大化已经成为各大开发团队与发行商共同关注的焦点与难题。对于那些选择将 应用内购买 ( IAPs ) 或者订阅服务作为其主要盈利模式的开发团队而言，增加 IAA（应用内广告） 是一项有难度的工作，因为一旦操作不当，很可能会导致付费用户大量流失。
什么时候该更应该关注每位用户的LTV而不是ROAS？为何实现盈利的时间周期（TTP）被视为企业至关重要的指标之一？
按照国家和广告形式分类的市场份额和平均eCPM
In this post, Sven Jürgens shows you exactly how to build your own keyword and ad spy tools using Python, step by step, even if you’ve never coded before. Here’s what’s in this post: Getting your app noticed in crowded app stores or running effective ads requires more than luck. Luckily, with tools like Python,…
Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether…
We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You’ll learn:1. The key metrics and KPIs PSV tracks in…
With the addition of Advanced Mobile Measurement (AMM) support, Tenjin will make it possible for advertisers to access granular insights from their Meta campaigns. This integration delivers deeper attribution data across Facebook, Instagram, and other Meta platforms, helping marketers optimize performance and make smarter decisions based on reliable information. TL;DR Meta is re-enabling AMM reporting….
