Cost per Mille or Cost per 1000 Impressions (CPM) is an advertising model used by advertisers to pay for every 1000 impressions of their ad. It is calculated by dividing the total spend of your ad campaign by the total number of reported impressions, then multiplying by 1000.
How does cost per 1000 impressions (CPM) work in mobile marketing?
CPM in mobile marketing works by advertisers paying for every 1000 impressions of their ad. Advertisers bid on specific placements in mobile apps and the ad is displayed to users based on the targeting criteria set by the advertiser. The advertiser only pays when the ad is shown to the user, regardless of whether or not they interact with it.
How does CPM affect my mobile marketing strategy?
CPM can have a significant impact on your mobile marketing strategy. It is important to bid on relevant placements to ensure that your ads are being displayed to the right audience. Additionally, it is important to monitor your CPM and adjust your bids to ensure that you are getting the best 投资回报率（ROI） 。
How can I optimize my CPM in mobile marketing?
创建高质量、相关的广告并瞄准合适的受众可以提高 点击率（CTR） ，降低CPM。此外，还可以调整竞价策略和展示版位，以提高投资回报率。
What is the average CPM in mobile marketing?
CPM 可能因多种因素而异，包括行业、受众和位置等。进行行业和用户调研以确定平均 CPM 并相应调整竞价策略是很重要的。
How can I measure my CPM performance in mobile marketing?
要追踪 CPM 千次展示成本，可以使用 Tenjin 等第三方移动归因和分析平台。Tenjin 提供广告系列的实时监测，包括 CPM、转化率和 ROI 等数据观察。有了这些数据就可以调整移动营销策略，提高整体业绩。
How is CPM calculated in Tenjin?
Tenjin 中的 CPM 是通过将广告活动的 总支出 除以监测到的 广告展示数，然后乘以 1,000 计算得出的的。例如，如果一个广告系列花费 1,000 美元，获得了 100,000 次点击，那么 CPM 将是 10 美元。Tenjin 提供 CPM以及其他关键指标的实时报告，帮助优化广告。
