什么是自然安装（Organic Install）？
自然安装 指的是用户在未与任何付费广告互动的情况下下载并安装你的应用。这类用户通常通过非付费渠道发现应用，例如App商店搜索（ASO）、口碑传播、社交分享或编辑推荐等。
Organic users are important because they represent interest in your app that wasn't driven by marketing spend. They're often considered higher quality in terms of retention and lifetime value (LTV), 的角度来看，自然用户通常被认为质量更高，尽管具体表现会因应用类型和用户意图而有所差异。
In Tenjin, any install that cannot be attributed to an ad network (i.e., there is no click or impression within the attribution window) is classified as organic. Organic traffic is grouped separately from attributed installs and is visible under the "organic" channel in dashboards and reporting tools.
Understanding the balance between organic and paid users helps developers measure the efficiency of marketing spend and the overall health of their app's discoverability. Growth in organic installs can also be a sign of successful brand recognition or virality, often referred to as "organic uplift."