We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...
In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...
Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...
Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have an earth-shattering impact overnight, and it’s the responsibility of publishers to stay up to date on how space is evolving. That means keeping a close eye on mergers and acquisitions, technologies, monetization...
Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts....
We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver...
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