Guest post by Gabriel Kuriata, Content Manager at Splitmetrics. Apple Search Ads is an advertising platform functioning within the App Store. It offers four ad placements – on the home page of the App Store, on the Search tab before a search is initiated, in the search results, and on app product pages. Apple Search...
Are you a hyper-casual developer transitioning into hybrid casual games, finding it challenging to navigate decisions such as which metrics to prioritize, which ad networks to utilize, and what other best practices to adopt? We invited Faheem Saiyad, Director of Business at AppSamurai, to our platform to share his expert insights on how to advertise...
Curious about the secrets behind YSO Corp’s 1 billion game downloads? Join us as we delve into the journey of Jean-Claud YALAP, Co-founder of YSO Corp, in the video below. Discover the captivating story of YSO Corp’s rise to becoming a renowned publisher, achieving a remarkable 1 billion downloads, and unraveling the genius behind the...
In this case study, we unveil the magic of Tenjin’s DataVault, or data warehouse as a service, through the lens of one of our star clients, Kooapps. The marketing and product teams at Kooapps use DataVault to unlock a wide range of use cases. In the post below, we’ve highlighted 5 of them, including how...
We invited Božo Janković, Head of Ad Monetization at Gamebiz Consulting, to share his expert knowledge on the latest Google consent rules. In our post, we cover several important topics, including: And there’s more! Let’s dive into the insightful conversation. [ Roman from Tenjin ]: What has changed since January 16th 2024? [ Božo ]:...
Are you searching for the best ad networks to advertise your hyper or hybrid casual games in 2024? We’ve put together a blog post to make this decision easy for you. Let’s start by understanding hyper and hybrid casual games. Hyper-casual games are simple and intuitive, focusing on quick gameplay. In contrast, hybrid casual games...
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