Tara Meyer
June 3, 2026
Tenjin now supports CloudX ad mediation revenue, making Tenjin the first mobile measurement partner to offer CloudX attribution for mobile publishers.
If you’re already using CloudX as your mediation provider, you can now send your ad mediation revenue data directly to Tenjin. Get a complete picture of ad revenue LTV and ROAS, broken down by the UA campaigns, ad networks, and countries that acquired each user.
What is CloudX?
CloudX is an AI-native supply-side platform for mobile app monetization, built by the team behind MoPub. It rebuilds the ad stack from the ground up: an AI-driven auction layer, verifiable pricing transparency, and agentic workflows that handle the grunt work of managing in-app ad inventory.
CloudX launched into general availability in early 2026 with seven demand partners and has quickly attracted major mobile publishers looking for a more transparent alternative to established mediation platforms, with dozens more in late negotiations.
Why CloudX Ad Mediation Revenue Matters for UA
When a user installs a game through a paid campaign and generates ad revenue inside the app, revenue flows through your mediation provider. Your UA campaigns on Meta, Unity, or TikTok don’t automatically see it. The result: incomplete LTV and ROAS, and a blind spot in your performance data.
Tenjin’s integration with CloudX closes that gap. Impression-level ad revenue passes directly through the Tenjin SDK, connecting every ad impression back to the campaign that acquired that user. The result: granular LTV and ROAS across every dimension in the Tenjin dashboard.
For apps combining in-app advertising and in-app purchases, this is especially valuable. Instead of guessing the combined revenue contribution for each user cohort, you get a complete picture and can scale with confidence.
How the CloudX Integration Works in Tenjin
If your app monetizes through CloudX, the integration works the same way as with our other supported mediation providers. Install the CloudX Unity SDK and link it to the latest Tenjin SDK version. Your full ad mediation metrics will show up in your UA reports from there:
- Ad Revenue (Ad Mediation)
- Ad Revenue per user (Ad Mediation)
- N-Day Ad LTV (Ad Mediation)
- N-Day All LTV combining IAP and ad revenue
- N-Day ROAS and ROI
- IMPDAU and Impressions
Available across the Overview, Spend, Retention, Value, Revenue, and ROI tabs. Everything your UA team needs to optimize against real, complete LTV.
You can also power ad revenue callbacks by forwarding CloudX data back to your ad networks, fueling ROAS campaigns on Meta, Unity, TikTok, Liftoff, Mintegral, and more.
“CloudX is building something genuinely new in mobile monetization, and we wanted Tenjin customers to be able to take full advantage of it from day one. Being the first MMP to support their ad mediation revenue integration means our publishers don’t have to choose between a cutting-edge mediation stack and accurate ad revenue attribution. They get both.”
— Roman Garbar, Marketing Director, Tenjin
How to get started
Getting CloudX ad mediation revenue into Tenjin requires two simple steps: install the CloudX Unity SDK and connect it to the latest Tenjin SDK using a callback.
No additional dashboard setup required. If you’re already integrated with Tenjin, connecting the two SDKs is all it takes for CloudX data to flow into your UA reports.
For the full list of metrics or guidance on ad revenue callbacks, see the ad mediation ROI documentation.
Not using Tenjin yet? Sign up for free and start measuring ad revenue attribution today. CloudX support is included in Tenjin’s all-inclusive plan at $200/month. No add-ons, no surprises.
For questions, reach us at support@tenjin.com.
