What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were...
We are thrilled to announce the release of our new report, ‘From Hyper to Hybrid in 2023’, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new ‘hottest genre’. The landscape of the hyper-casual business has undergone...
New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by...
Tenjin and InMobi have combined their efforts to bring to you a new edition of the ‘Ad monetization insights for mobile game developers‘ report. The infographic overviews the key aspects of the ad monetization market in October 2022. We have chosen to focus only on October to reveal the short-term effects of the new Google...
We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the...
Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat, Kooapps, Kwalee, SayGames are a few notable examples. We think that...
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