In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral’s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: …and much more. If you’re looking to establish Mintegral ROAS...
This case study explores how TOUKA Games, a Chinese-based mobile game publisher, leverages Tenjin’s Growth FullStack to seamlessly connect and manage data from various sources. With Growth FullStack, TOUKA Games was able to: About TOUKA Games Founded in February 2021, Touka Games’ mission has been to empower global mobile game developers and publishers to promote...
TikTok introduces the TikTok Self-Attribution Network. We are proud to be one of the first MMPs to support this shift. Tenjin will help you set up automatically. For the migration, please inform your TikTok sales lead and ask to be added to the SAN allowlist.You can expect to receive an email and an in-platform notification...
Today, we are proud to introduce a series of initiatives that are specifically designed to provide crucial support to indie game developers during these trying times in the mobile gaming industry. Like many of our peers in the industry, we were taken aback by the recent adjustments made in the freshly announced Unity’s pricing policy. The...
This video is the final part of a trilogy discussing ‘questions about generative AI tools’ featuring Ioana Hreninciuc, Co-founder of PicFinder. PicFinder is a unique web-based AI software for text-to-image generation. The first two parts of this trilogy explored the question “How can AI simplify tasks for mobile developers?,” and “How to Write a Good Prompt...
This video is part two of a trilogy discussing ‘questions about generative AI tools’ featuring Ioana Hreninciuc, Co-founder of PicFinder. PicFinder is a unique web-based AI software for text-to-image generation. The first part of this trilogy explored the question “How can AI simplify tasks for mobile developers?” and was released last week. You can watch it here....
We invited Ioana Hreninciuc, Co-founder at PicFinder – a unique web-based AI software for text-to-image generation, to help answer the question: “How can AI help simplify the lives of mobile developers?” Of course, this question might sound a bit broad, but fear not, we’ve broken it down into 3 stages. These stages include: So let’s dive right...
What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were...
Apple dropped some major announcements during WWDC 2023. Let’s be real, the things we are going to discuss today aren’t as mind-blowing as the new Apple Vision Pro. However, it’s definitely going to have a direct impact on advertising campaigns on iOS very soon. SKAdNetwork 5 Apple unveiled the new version of SKAdNetwork at WWDC 2023. Right...
One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We’ve put together this blog post to answer this question based on Tenjin’s 2022 data set. Before we get started, let’s look at the metrics you might be optimizing...
We are thrilled to announce the release of our new report, ‘From Hyper to Hybrid in 2023’, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new ‘hottest genre’. The landscape of the hyper-casual business has undergone...
“🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide...
We are excited to announce the addition of the Ionic Capacitor plugin to our list of supported SDKs. This decision was made in response to the high demand from our developer community. With the Ionic Capacitor plugin, developers will have access to a wide range of features and capabilities that will make it easier to integrate...
Tenjin and InMobi have combined their efforts to bring to you a new edition of the ‘Ad monetization insights for mobile game developers‘ report. The infographic overviews the key aspects of the ad monetization market in October 2022. We have chosen to focus only on October to reveal the short-term effects of the new Google...
SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A...
“🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally,...
Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat, Kooapps, Kwalee, SayGames are a few notable examples. We think that...
Apple’s Worldwide Developers Conference (WWDC) 2022 starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed...
The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,...
“🔥New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” The wait is over! The “Hyper-casual Games Insights for Advertisers” infographic for 2022 Q1 is finally out. This time we have partnered with our friends from GameAnalytics to bring you day 1...
“🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” It’s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we...
“🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” Find out how to get your copy of our latest benchmark report for 2021. Our hyper-casual benchmark report for H1 2020 is here; you can download it below. Inside you find median...
With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user...
The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...
“🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” We’ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10...
Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This creates a new paradigm where both mobile publishers and vendors will need to innovate to succeed. At Tenjin, we are focusing our efforts on building a new type of methodology...
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok paying 1-5 cents for each paid tracked install on iOS, even though it no longer has user-level granularity? Will Apple allow MMPs to validate Conversion Values though...
We’ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it’s crucial to start preparing for...
Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We...
Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no...
“🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” We recently released our 2020 Hyper-Casual benchmark report. In addition to insights for the Top 10 countries, included in this report is an outline of the Top 10 ad networks...
We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...
(Note: You can find our latest Hyper-casual benchmark report for Q4 2022 here). We’ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we’ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16...
At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China’s low CPIs make it an attractive market Hyper-casual games aren’t a western phenomenon. In fact, publishers are increasingly dedicating resources...
Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St....
In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...
Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...
In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired...
What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts — including Tenjin — calling it one of the biggest drivers of mobile growth. Our own 2018 Hyper Casual...
Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...
We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months — especially...
We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work...
UPDATE: We’ve released a new benchmark report here for 2022. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming world. They’ve quickly become one of the most profitable and widely enjoyed genres in the app...
The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called “hardcore gamers” as being overly simplistic compared to console and PC titles. And perhaps a decade...
App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today’s app store is almost unrecognizable. With thousands of...
Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based monetization, hyper casual titles represent a stark departure from the whale-driven, IAP-centric, tentpole economies traditionally found in the social casino and build & battle genres....
As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize the maximum potential ad revenue, monetization managers need to keep up with market trends. In the rapidly evolving world of mobile ad monetization, this is...
Developers use the terms “total revenue” and “LTV” interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads companies to misinterpret app performance and make poor business decisions. In order to keep your growth initiatives on-track and cost-effective, let’s clarify the differences and look...
In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions / Total Impressions) * 100 The word “conversion” refers to the completion of a final and desired outcome. To be considered...
Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user’s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user’s device when an ad is clicked and directed through a browser. The attributes collected...
New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But this year, the iPhone 8 and X are offering many more additions. Apple’s new hardware and OS features should be interesting both for immediate development and for the future —...
Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing officer, Al Campa, predicts that subscription-based monetization will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder reached the #1 top...
For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...
We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric...
In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it’s probably the most important concept to understand. Here’s a slide that sums up the...
A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the...
High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving...
In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let’s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set...
Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...
As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two...
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