In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google’s Mariusz Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. ...
In this post, our partners at Unity Ads guide us through the ins and outs of Unity Ads ROAS campaigns, addressing key questions from Tenjin clients. We cover the various campaign types, strategies for successful setup, and proven optimization techniques to boost performance. Whether you’re new to Unity Ads or a seasoned user, this article...
The hype is real! This new video is focused on proven best practices for launching and scaling Rewarded Ad campaigns. Watch the video session above from Tenjin & Adjoe to learn: 1. How to run Rewarded Ads on autopilot 2. What to do when your Rewarded Ad Campaign underperforms 3. When to adjust your bids...
In today’s highly competitive mobile app landscape, maximizing revenue is a critical priority for developers and publishers. For developers prioritizing in-app purchases (IAPs) or subscriptions as their main monetization strategy, adding more in-app advertising (IAA) can be a difficult choice, as it risks potentially losing paying users. The challenge, however, lies in striking the right...
When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,...
In this post, we explore how Tenjin’s LiveOps Campaigns have helped boost the performance of 3 different clients’ apps. We’ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved. We’ll elaborate on how adding Tenjin’s LiveOps Campaigns enabled these companies to: What are LiveOps Campaigns? LiveOps Campaigns used...
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