Roman Garbar
February 25, 2025
We’re thrilled to announce that Tenjin has officially joined Meta’s Mobile Measurement Partners (MMP) program, a significant milestone in our 10-year journey of empowering mobile publishers.
What Does Meta’s MMP Status Mean for You?
As an official MMP, Tenjin is now recognized as an official partner for mobile app attribution and analytics. This means Tenjin advertisers can seamlessly measure and optimize their mobile app campaigns across Meta’s platforms, including Facebook and Instagram.
Growth Made Simple
Meta has long been the go-to platform for mobile publishers, thanks to its simplicity and effectiveness. At Tenjin, we share the same philosophy: making complex processes simple and accessible. Our CEO and Co-founder, Christopher Farm, put it best:
Partnering with Meta marks a major milestone in Tenjin’s journey to empower growing mobile publishers. Meta has long been the go-to platform for mobile publishers launching campaigns, thanks to its simplicity and proven effectiveness. At Tenjin, we share a similar product philosophy: making complex processes simple and accessible. With Tenjin, Meta’s advertisers can rely on an efficient marketing analytics platform that makes their growth much easier. From intuitive first interactions with our dashboard to unique tools like DataVault, we are dedicated to simplifying mobile marketing analytics and driving success for our users.”
A Proven Partnership
Prior to the announcement today, Tenjin has been engaged with Meta piloting the integration, and inclusion of Meta ads into measurement reporting. During this period, Tenjin worked closely with select clients to test and refine the partnership, delivering measurable improvements in campaign performance.
One of our clients, Zplay, shared their experience:
“Tenjin and Meta integration works like magic—it was truly plug-and-play. The quality of the data and the additional Meta features we’ve unlocked through Tenjin have elevated our user acquisition to the next level, enabling us to scale efficiently and achieve remarkable results,” said Jane Wang, Marketing Manager at Zplay.
What’s Next for Tenjin?
This partnership highlights our dedication to providing simple yet effective mobile measurement and analytics. We’re excited to help more mobile publishers grow with the combined power of Tenjin and Meta. Stay tuned for more exciting news later this year!
