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Glossary

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Install

What are installs? A mobile app install is counted anytime a user downloads an app and...

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ironSource

How to integrate ironSource with Tenjin Make sure you have added your ironSource account in the...

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Interstitial ads

What are interstitial ads? Interstitial ads are full-page ads that are typically placed between two transition...

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IDFV (Identifier for Vendors)

The identifier for vendors (IDFV) is a unique identifier that is assigned to an app...

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Invoices and billing

Invoices We usually send out the invoices in the first week of every month by email...

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In-App Advertising (IAA)

What is in-app advertising (IAA)? In-App Advertising or IAA is a method of ad monetization, where...

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Influencer Campaigns

How to setup campaigns for influencers When influencers promote your application, you likely want one link...

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Impression-Level Revenue Data (ILRD)

Impression level revenue data (ILRD) refers to the revenue data mapped at the individual impression...

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In-App Purchases (IAP)

In-App Purchases (IAP) are a method of app monetization where something can be bought within...

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In-App Events

How to Analyze In-App Events in the User Acquisition Report (Custom In-App Events Funnel Analytics )...

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Incrementality

What is incrementality? Incrementality is a term used in mobile advertising that refers to the additional...

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