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No atual panorama altamente competitivo das aplicações móveis, a maximização das receitas é uma prioridade essencial...
Quando é que faz sentido concentrar-se no LTV por utilizador em vez do ROAS? Porque é que o tempo até à rentabilidade...
Market Share and Average eCPM by Country and Ad Format
Mobile gaming in India is experiencing massive growth. For app makers in India and global developers eyeing this hypergrowth market, understanding mobile app localization and consumer dynamics is crucial. In this episode of Tenjijn ROI 101 Joseph Kim, the founder of GameMakers and veteran gaming executive with over 20 years of experience building and scaling…
A Guide To ComfyUI Workflows, Open-source AI Tools, And Benefits to the Creative Pipeline There’s a quiet revolution happening in mobile game studios, and it’s starting in China. Teams there are scaling user acquisition (UA) 10x without additional headcount by leveraging open-source AI tools. These quick to scale teams are testing hundreds of ad creatives…
Understanding AI ad creatives and AI UGC with Jakub from Two & a Half Gamers In this episode of Tenjin ROI 101, Marketing Director Roman interviews Jakub from Two & a Half Gamers to discuss seismic shifts in mobile game advertising. Jakub brings a wealth of experience in user acquisition and making ad creatives.Together, they…
The mobile gaming market in India isn’t just growing, it’s exploding with hypergrowth. India’s mobile gaming and app market has been quietly engineering the most significant market transformation. And, it’s all aimed at the growing middle class. In this Tenjin ROI 101, we sat down with Joseph Kim, founder of GamerMakers, who builds gaming and…
