LTV Prediction or Predicted Lifetime Value (pLTV) is a metric that forecasts how much revenue a user will generate throughout their entire lifetime, or relationship, with your app. Unlike traditional LTV, which relies on historical data that can take 30-90 days to fully materialize, LTV prediction (pLTV) delivers actionable forecasts within hours. Our pLTV combines...
Did you know that most predicted LTV (pLTV) models weren’t built for hybrid monetization apps? When you’re monetizing through both in-app purchases (IAP) and in-app purchases, user behavior gets complex fast. Standard LTV models can’t handle it, and most pLTV metrics can’t either. savings, and deep insights. “There’s a lack of tools out there supporting...
Developers use the terms “total revenue” and “LTV” interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads companies to misinterpret app performance and make poor business decisions. In order to keep your growth initiatives on-track and cost-effective, let’s clarify the differences and look...
In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions / Total Impressions) * 100 The word “conversion” refers to the completion of a final and desired outcome. To be considered...
When you measure your ad campaigns, you’re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren’t fully interchangeable: each has its strategic uses. A few years ago, most companies wouldn’t have stopped to consider whether switching to a subtly different measurement might be worthwhile. But today,...
Big data tools are now ubiquitous and, compared to years ago, cheap. But while these tools give you the “what” — fire hydrants of data — they don’t provide the “how” of using it. A gaming app developer, for example, can set up easy, out of the box tools to collect millions of data points...
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