Verve Mobile, India’s leading dating app developer (QuackQuack and Rebounce), leverage Tenjin to fuel app growth, achieving 37% increase in UA spend, time savings, and deep insights. In this case study, we explore how Verve Mobile, India’s leading dating app developer, leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here’s a snapshot of...
Advertisers using Tenjin can tap into TikTok’s most advanced measurement features, thanks to a badged TikTok Marketing Partner status. In the latest update, TikTok has rolled out iOS real-time conversion reporting for iOS 14.5+ campaigns. What it is and why it matters iOS real-time conversion reporting brings detailed, near real-time conversion data into TikTok Ads...
In this case study, we explore how Crimson Games LLC, an Indian casual gaming studio, leveraged Tenjin to increase their ROAS by 25% in 6 months. Here’s a snapshot of their impressive results: – ≈ 25% increase in ROAS – ≈ Significant reduction in manual work About Crimson Games Founded in 2022, Crimson Games set...
In this post, Sven Jürgens shows you exactly how to build your own keyword and ad spy tools using Python, step by step, even if you’ve never coded before. Here’s what’s in this post: Getting your app noticed in crowded app stores or running effective ads requires more than luck. Luckily, with tools like Python,...
Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...
We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You’ll learn:1. The key metrics and KPIs PSV tracks in...
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