SUBSCRIPTION REPORTING

SUBSCRIPTION REPORTING

Know What’s Worth Repeating. Subscription Reporting Across Every Stage.

Connect acquisition costs to every trial, conversion, renewal, and cancellation.

Powering Mobile Publishers Around the World

Your Subscription Funnel, Mapped to Your Campaigns

From conversion to trial, renewals and cancellations, each one now has its own metric in our Subscription Report and it sits alongside the UA data you already use. No separate tool or manual stitching, just a complete and clear picture of how your spend translates into subscription revenue.

Built for All Team Players, Not Just the Ones with Analysts.

Whether your team is made up of UA managers, product managers, or you’re an indie developer, our Subscription Reporting gives everyone the visibility that used to require custom queries and a dedicated data person. And it’s easy to integrate with just a few lines of code (or a quick assist from tools like Claude Code), you can be up and running in minutes. If subscriptions are part of how your app makes money, this is built for you.

Built for How Apps Actually Make Money Today

Most apps don’t rely on a single revenue stream. Subscriptions sit alongside in-app purchases and ad revenue as part of a broader monetization mix. Tenjin is built for that reality. Subscription metrics live in the same powerful dashboard as your IAA and IAP data, so you can switch between revenue types within one tool.

Stop Optimizing for Installs. Start Going for Renewals

When subscription data lives separately from your acquisition data, you can see revenue, but you can’t explain it. With Tenjin, you can spot which campaigns drive subscribers with strong renewal rates, trace cancellation trends back to their acquisition source, and understand the real downstream value of every dollar you spend.

Subscription Revenue Reporting with Product-Level Detail

Our latest report was built specifically for subscription revenue. Filter by Product ID to see performance across individual subscription tiers and special offers. Whether you’re running a single plan or a hybrid monetization mix, you’ll know exactly what’s working and where to double down.

Customer Success Stories

Kooapps' Journey from Indie Studio to Major Publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

8x Revenue Growth
3x LTV increase

Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

How Mexico’s Top Mobile Publisher Boosted Their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

20% increase in ROAS
35% Portfolio LTV (cross-promo) uplift

Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

Ad Revenue Callbacks and ROAS Campaigns Increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

60 hours per month of co-founder’s time saved
60% ARPDAU uplift

Light Nguyen Co-founder at YOMI Studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

How to Increase ROAS and LTV for SKAN Campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

33% increase in Day 7 ROAS
24% increase in Day 3 LTV

Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

Frequently asked questions
1. What is subscription reporting for mobile apps?
  
  Subscription reporting involves monitoring each phase of the user lifecycle, from initial trials and conversions to ongoing renewals and cancellations. This visibility enables publishers to connect acquisition sources directly to long-term profitability and sustainable growth.
2. How do I track subscription revenue by marketing campaigns?
  
  To track subscription revenue by campaign, you need attribution data connected directly to subscription events. Tenjin links acquisition sources with subscription events, allowing you to measure subscription revenue at the campaign level.
3. Why is subscription attribution important?
  
  With subscription attribution, you can pinpoint the specific channels and creatives that deliver high-value, long-term subscribers. You can move beyond simple install or trial start optimization to target the users most likely to maintain their renewals over time.
4. How can I identify campaigns that drive high-value subscribers?
  
  By connecting subscription events to acquisition data, you can compare renewal rates, retention trends, and lifetime value across campaigns. This helps reveal which traffic sources produce subscribers who stay engaged and continue generating revenue over time.
5. What subscription metrics should mobile marketers track?
  
  Key subscription metrics include trial starts, trial-to-paid conversion rate, active subscribers, renewal rate, churn rate, cancellation rate, subscription revenue, customer lifetime value (LTV), and return on ad spend (ROAS).
6. Do I need a data analyst to understand subscription performance?
  
  Not at all. We built our Subscription Reporting for every team member, from growth leads and product managers to independent developers. You get full visibility through a transparent dashboard that eliminates the need for manual data work or complex SQL queries.
7. What is the difference between subscription reporting and revenue reporting?
  
  Revenue reporting shows how much money an app generates. Subscription reporting goes deeper by tracking the events that create that revenue, including trials, conversions, renewals, and cancellations, while connecting those events back to acquisition campaigns.
READ
1. Tenjin Subscriptions Reporting: Campaign-Level Visibility for Subscription Revenue
2. Subscription Revenue

Subscription Reporting is Just the Beginning. Everything for User Acquisition, Included.

Tenjin combines Subscription Reporting with a complete suite of mobile marketing and publishing tools. From granular attribution and campaign-level analytics to hybrid monetization support and raw data access, you get a single source of truth, so every decision is backed by complete, connected data.

LTV Prediction

Tenjin’s LTV prediction provides reliable and actionable insights for publishers of all sizes that need to make quick optimization decisions with confidence and precision.

Mobile Attribution

Tenjin’s Mobile Attribution helps you to accurately identify and double down on the best users and advertising channels for your mobile app.

ROI Dashboard

Tenjin’s user-friendly dashboard enables app developers of all sizes to identify the channels and users that are bringing the highest ROI at a glance.

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SUBSCRIPTION REPORTING

SUBSCRIPTION REPORTING