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Marketing Analytics to Scale Mobile Apps with Ease

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The latest “Ad Monetization in Mobile Games – Benchmark Report 2025” is here!

This report includes market share data for ad monetization channels and countries, based on a sample from Tenjin, as well as the average eCPM benchmark with a breakdown per country and format, based on data from CAS.AI.

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Mobile Marketing Analytics that Save Your Advertising Budget

Unlock the power of mobile attribution & app analytics with our end-to-end measurement capabilities.

Mobile Attribution

The ultimate growth engine for mobile apps

Seamlessly identify and double down on the best users and advertising channels for your app with Tenjin’s mobile attribution.

ROI Dashboard

Maximize ROI with a unified view of ad spend and revenue

Tenjin’s user-friendly dashboard enables you to identify the channels and users that are bringing you the highest ROI at a glance.

Ad Monetization Suite

All the tools you need for hybrid monetization at your fingertips

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

Marketing Data Warehouse

Unlock an unlimited number of use cases with DataVault

DataVault provides quick, reliable, and cost-effective access to marketing data that is usually only available for enterprise level companies.

Cost Aggregation

View costs across different countries, and platforms

Automation

Effortlessly streamline, optimize, maximize

LTV Prediction

Take the guesswork out of your user acquisition

Data Pipelines

Streamline your data without hiring a data team

Fraud Prevention

Block mobile ad fraud in real-time with Tenjin

Integrated Partners

Seamlessly connect and work with any partner—quickly, easily, and all in a few clicks.

Kooapps' journey from indie studio to major publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

8x Revenue Growth
3x LTV increase

Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

20% increase in ROAS
35% Portfolio LTV (cross-promo) uplift

Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

60 hours per month of co-founder’s time saved
60% ARPDAU uplift

Light Nguyen Co-founder at YOMI studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

33% increase in Day 7 ROAS
24% increase in Day 3 LTV

Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

#Case_Studies
How Three Pakistani Studios Reduced their Cost Per Conversion Costs by 40% with Tenjin

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How Three Pakistani Studios Reduced their Cost Per Conversion Costs by 40% with Tenjin

In this case study, we explore how three Pakistani studios: Invogue Technologies, Smarnovative Labs, and DevOps Studio, leveraged Tenjin’s combined deal to overcome pricing barriers and scale user acquisition (UA) collectively. Here’s a snapshot of their impressive results: About the Studios Based in Lahore, Pakistan, Invogue Technologies, Smarnovative Labs, and DevOps Studio have been creating...

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#Best_practices

#Metrics

#Mobile_Marketing_Trends
IAA & IAP: Differences in Ad Revenue Attribution

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IAA & IAP: Differences in Ad Revenue Attribution

Mobile gaming has evolved from a casual pastime into a multi-billion dollar industry, but many developers still struggle with a fundamental question: how do mobile games make money? The answer lies in understanding two critical monetization models: in app advertising and in app purchases, or IAA and IAP, and being able to leverage them effectively. ...

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#Product_Updates
Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality

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Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality

TL;DR With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side – an industry first. Tenjin is committed to helping advertisers protect their spend. Anti‑fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates...

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#Best_practices

#Metrics

#Podcast
App Retention Strategies Start with Choosing the Right Metrics

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App Retention Strategies Start with Choosing the Right Metrics

Push notifications. Onboarding optimization. Engagement loops. Mobile publishers know these retention tactics inside and out. But here’s what gets overlooked: your app retention strategies are only as good as your measurement framework. None of these tactics matter if you’re measuring retention wrong. Bad measurement leads to bad decisions. You’ll scale the wrong campaigns, cut the...

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