Many markets produce one breakout company, then spend the next decade asking why it did not happen again.Türkiye’s mobile gaming ecosystem followed a different path. It produced a first generation of successful founders, then a second, and now a third. As Batuhan Avucan, founder of Mobidictum, explained during a recent episode of Tenjin ROI 101:...
If you’re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical. The creative arms race is real. The new question isn’t about producing enough creatives, but rather if you can actually test them properly and funnel out the best ones. In a recent...
There’s a gap in user retention metrics that should make every mobile game developer, studio, or marketing squirm. In Tenjin’s ROI 101, we spoke with founder Evelin Herrera from EVHM Capital, who spends her days evaluating mobile businesses for acquisition, to understand the retention gap that’s shaping the industry. The numbers she shared reveal why...
Learn how to create viral content, generate thousands of videos, and lower CPMs The theory sounds simple: hire creators, make videos, get views, go viral, and acquire new users at a low cost. In reality, the execution is anything but that straightforward. Over the last years, mobile apps have pivoted from traditional paid user acquisition...
The trends we’re seeing in 2026 suggest a massive shift for gaming studios and their mobile app portfolio. According to Evelin Herrera from EHVM Capital, founder of the app mergers and acquisitions (M&A) firm, there’s already a strong redefinition that’s affecting app portfolios around the world. “My prediction for 2026 is that capital is going...
Rising ad costs, CPMs, and attribution challenges are driving mobile marketers from paid UA to creator-driven organic growth. For app developers and mobile marketers, the familiar roadmap of optimizing for CPMs, testing creatives, and scaling winners is becoming more expensive. What used to be predictable science of targeting and bidding has evolved into a new...
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