Understanding AI ad creatives and AI UGC with Jakub from Two & a Half Gamers In this episode of Tenjin ROI 101, Marketing Director Roman interviews Jakub from Two & a Half Gamers to discuss seismic shifts in mobile game advertising. Jakub brings a wealth of experience in user acquisition and making ad creatives.Together, they...
Push notifications. Onboarding optimization. Engagement loops. Mobile publishers know these retention tactics inside and out. But here’s what gets overlooked: your app retention strategies are only as good as your measurement framework. None of these tactics matter if you’re measuring retention wrong. Bad measurement leads to bad decisions. You’ll scale the wrong campaigns, cut the...
Ad revenue within the mobile game monetization industry has hit over $100 billion and is growing 2x faster than in-app purchases. Despite this shift, many developers still build monetization strategies around IAP alone, leaving a lot of money on the table. “If we look at the data, the gaming market: when you add IAP and...
Did you know that most predicted LTV (pLTV) models weren’t built for hybrid monetization apps? When you’re monetizing through both in-app purchases (IAP) and in-app purchases, user behavior gets complex fast. Standard LTV models can’t handle it, and most pLTV metrics can’t either. savings, and deep insights. “There’s a lack of tools out there supporting...
In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google’s Mariusz Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. ...
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