We’re thrilled to announce an update to Tenjin’s Ad Monetization Suite designed specifically for advertisers promoting apps with ad monetization. The latest update enhances ad revenue attribution in the Tenjin dashboard, offering user-level or impression-level data fetched from ad mediation providers via the Tenjin SDK in the User Acquisition Reports. This new set of ad...
Our much-awaited industry report is here! “From Hyper to Hybrid in 2024,” provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres / business models. The shift from hyper to hybrid represents a significant...
Introduction In this ‘From Hyper to Hybrid in 2024’ report, we investigate the evolving mobile gaming industry, with a special focus on the challenging journey of hyper-casual game developers as they strive to adopt a hybrid-casual approach. This shift represents a significant development in the mobile gaming industry, as developers blend the simplicity and accessibility...
I don’t think you can make the entire game in ChatGPT, but definitely use ChatGPT as a helper. Is this accurate? “That’s definitely accurate. You should always use it as a helper. In the video we tried to record before this one, we tried to approach ChatGPT from the point of view of someone who...
Guest post by Karnika Roy, who leads the content initiatives at Newton, a performance-focused iOS app growth platform. Do you remember the last time you were planning something and an app was not involved? Is that difficult to imagine? Millennials and GenZ love their apps. Every moment of their lives – from the time they...
Guest post by Everton Baumgarten Vieira, Co-founder & CEO – IzyPlay Game Studio. Everton is a member of our ROI 101 community. At Tenjin, we saw the need for developers on their self-publishing journeys to connect and share experiences. That’s why we created an exclusive discord community, now with 150+ members. Notably, one of the...
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