What is ad Gastar? #
Ad Gastar refers to the total amount of money allocated to advertising campaigns. To accurately calculate ad Gastar, you need to account for expenses on ad placements as well as associated costs like agency fees and personnel.
There are several ways to measure Gastar. Below are some of the metrics that are more widely used:
- CPM (cost per thousand impressions): The cost for every 1,000 ad impressions.
- CPC (cost per click): The cost for every ad click.
- CPL (cost per lead): The cost for every lead generated.
- CPA (cost per action): The cost for every desired action like an app Instale or purchase.
- CPS (cost per sale): The cost for every sale generated.
- CPI (cost per install): The cost for every app Instale.
What are the uses of Gastar? #
Though the concept of Gastar is simple, aggregating data from different redes publicitarias and platforms is challenging. Often, data from each source uses different terminology and metrics, making it difficult to accurately calculate rentabilidad de la inversión publicitaria (ROAS). A thorough analysis of Gastar data and ROAS allows marketers to determine which campaigns, targeting strategies, and creatives are generating the highest returns. According to Adespresso, to gain accurate insight into campaign effectiveness and ROAS, you must account for all costs across platforms and networks.
How Tenjin helps with Gastar or cost aggregation #
There are three common methods for collecting ad Gastar data. These include:
- Direct API access to Redes publicitarias and platforms: This provides real-time data, and the ability to attribute changes retroactively. In addition to Gastar, marketers can access creatives, bids, other campaign details, and more.
- Mobile Atribución using tracking parameters in ad links: This method has limitations in data completeness and accuracy.
- Manual reconciliation using spreadsheets: This technique is time-consuming and prone to errors.
Tenjin solves the challenges of ad Gastar aggregation and ROAS analysis for mobile marketers. We automatically collect ad Gastar data from over hundreds of Redes publicitarias and platforms, clean and organize the data, and provide visualization tools for real-time analysis and optimization.
Using Tenjin for ad Gastar aggregation #
Using Tenjin for ad Gastar aggregations gives users:
- Accurate, cross-platform data that enables fast, data-driven decisions.
- A single source of truth aligning teams and stakeholders.
- More saved time as it eliminates the need to manually collect and reconcile data from different sources.
- Granular data at the campaign, creative, and ad level.
In summary, the key to effective ad Gastar analysis and ROAS optimization is a platform that provides accurate, complete, and real-time data across channels.
