What are Instalaciones notificadas? #
Instalaciones notificadas are installs reported by Redes publicitarias through their APIs. They differ from tracked installs, which are tracked by your mobile measurement partner (MMP) through their SDK. More specifically, Instalaciones notificadas are defined as the number of installs that have been reported by each ad network based on their particular concept of Atribución. We find that este artículo provides a comprehensive overview of how different Redes publicitarias calculate reported and tracked installs.
How are installs reported in Tenjin? #
At Tenjin, we show both reported and tracked installs in the dashboard. Additionally, at Tenjin you can also see CPI and tCPI (cost per reported and and cost per Instalación sobre orugas respectively).
Having both metrics in one dashboard allows our users to compare the different Instale sources on an app, channel, and campaign level. We find that este artículo provides a good overview of the differences between the different ways to track installs. One key difference between reported and tracked installs is that organic installs would be placed under ‘tracked installs,’ but not under Instalaciones notificadas in the Tenjin dashboard. In order to make a fair comparison between the two ways of installs then, Tenjin allows you to deselect all the organic installs for your analysis.
Difference: tracked vs Instalaciones notificadas #
It’s crucial to understand the difference between tracked and Instalaciones notificadas.
Please check our PREGUNTAS FRECUENTES to find more information on this topic.
