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В сегодняшней конкурентной среде мобильных приложений максимизация доходов является важнейшим приоритетом...
Когда имеет смысл ориентироваться на LTV на пользователя, а не на ROAS? Почему время до прибыльности...
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Understanding AI ad creatives and AI UGC with Jakub from Two & a Half Gamers In this episode of Tenjin ROI 101, Marketing Director Roman interviews Jakub from Two & a Half Gamers to discuss seismic shifts in mobile game advertising. Jakub brings a wealth of experience in user acquisition and making ad creatives.Together, they…
The mobile gaming market in India isn’t just growing, it’s exploding with hypergrowth. India’s mobile gaming and app market has been quietly engineering the most significant market transformation. And, it’s all aimed at the growing middle class. In this Tenjin ROI 101, we sat down with Joseph Kim, founder of GamerMakers, who builds gaming and…
Learn how SuperGaming built a faster, smarter UA engine across genres with Tenjin, and increased app installs by 25% In this case study, we explore how SuperGaming, one of India’s leading gaming companies leveraged Tenjin to overcome challenges and scale user acquisition (UA). Here’s a snapshot of their impressive results: About SuperGaming SuperGaming is one…
Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder. That’s exactly what Fusee — an Istanbul, Türkiye-based studio with 150M+ downloads — ran into as they scaled UA and continued growing their self-publishing efforts. Here’s a snapshot of their impressive results: About Fusee…