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AI Marketing Agents for Mobile Apps: Start Small, Scale Safely
Most app marketers have a daily ritual. They open their marketing analytic tools, their MMP, check their ad networks, and pull up their dashboard. After that, they’ll copy and paste a few numbers into a spreadsheet and try to work out what changed overnight. With a daily grind like that, it’s no surprise that AI…
How Deferred Deep Linking Works in Mobile Apps
A user who clicks an ad for a specific in-app offer, lesson, event, or tool expects to find that experience after they Install your app. They should not need to search through menus to find the reason they clicked. Deferred Deep Linking helps preserve that context. It carries the intended in-app destination through the app…
How to Use a MCP Server for Mobile App Marketing
Mobile app marketing teams make decisions across Attribution, campaign spend, subscription revenue, ad revenue, and app health, often in separate tools. That makes even a simple performance question slower to answer than it should be. An MCP Server connects approved marketing data and tools to an AI application through the Model Context Protocol (MCP), an…
Tenjin Launches Native Integration with Amazon Ads for iOS and Android
Measure and optimize your app campaigns across Amazon Ads’ premium inventory, directly in Tenjin. Mobile app teams are now able to measure and optimize their Amazon Ads campaigns directly from Tenjin’s dashboard. This new native integration supports both iOS and Android, so your Amazon Ads data sits next to Attribution, cost, and monetization data. This…