Сайт Идентификатор объекта is the unique identifier of the publisher serving the ad. In other words, it’s the website or app displaying the ad. Рекламные сети allocate unique site IDs for each publisher.
This ID is included in the site_id parameter passed to Tenjin in the Атрибуция link, and is made available via the various dashboards, reporting options, and postbacks from Tenjin.
Сайт Идентификатор объекта must be passed to Tenjin in the Атрибуция link because it:
- Provides clarity and transparency about the publisher
- Is used by Tenjin to identify and eliminate fraudulent publishers and other traffic clusters
- Only includes the ID of the publisher that serves the ad
