Rising ad costs, CPMs, and attribution challenges are driving mobile marketers from paid UA to creator-driven organic growth. For app developers and mobile marketers, the familiar roadmap of optimizing for CPMs, testing creatives, and scaling winners is becoming more expensive. What used to be predictable science of targeting and bidding has evolved into a new...
We’re excited to share that Tenjin has officially been accepted into the Turkish Ministry of Trade’s incentive program. Studios and app companies in gaming and non-gaming, with a registered Turkish entity may now be eligible for government reimbursement when working with Tenjin. Not every tool makes the cut: inclusion is selective The Turkish government maintains...
In a recent episode of Tenjin 101, we sat down with Michal Tomčány, a Slovakian game designer with over a decade of experience crafting free-to-play games. He helped us demystify one of the most critical yet often misunderstood concepts in mobile gaming: unit economics. Michal brings a refreshing approach to mobile game economics. Despite holding...
Most developers and mobile marketers already use AI in their day-to-day workflows. Some developers even vibe code apps with Claude Code or Cursor. However, when it comes to analyzing data, it becomes difficult. Mobile teams end up pasting different screenshots and tables from dashboards into chat windows, then wait for those dancing dots to piece...
If you’re an app developer or marketer who monetizes through in-app advertising (IAA), you probably already know the challenge: how do you calculate ad revenue accurately when the numbers don’t always add up? One dashboard might show $50,000 in ad revenue, while another shows $48,000. Your ad mediation platform reports one figure, but your ad...
Mobile gaming in India is experiencing massive growth. For app makers in India and global developers eyeing this hypergrowth market, understanding mobile app localization and consumer dynamics is crucial. In this episode of Tenjijn ROI 101 Joseph Kim, the founder of GameMakers and veteran gaming executive with over 20 years of experience building and scaling...
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