Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder. That’s exactly what Fusee — an Istanbul, Türkiye-based studio with 150M+ downloads — ran into as they scaled UA and continued growing their self-publishing efforts. Here’s a snapshot of their impressive results: About Fusee...
In this case study, we explore how three Pakistani studios: Invogue Technologies, Smarnovative Labs, and DevOps Studio, leveraged Tenjin’s combined deal to overcome pricing barriers and scale user acquisition (UA) collectively. Here’s a snapshot of their impressive results: About the Studios Based in Lahore, Pakistan, Invogue Technologies, Smarnovative Labs, and DevOps Studio have been creating...
Mobile gaming has evolved from a casual pastime into a multi-billion dollar industry, but many developers still struggle with a fundamental question: how do mobile games make money? The answer lies in understanding two critical monetization models: in app advertising and in app purchases, or IAA and IAP, and being able to leverage them effectively. ...
TL;DR With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side – an industry first. Tenjin is committed to helping advertisers protect their spend. Anti‑fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates...
Push notifications. Onboarding optimization. Engagement loops. Mobile publishers know these retention tactics inside and out. But here’s what gets overlooked: your app retention strategies are only as good as your measurement framework. None of these tactics matter if you’re measuring retention wrong. Bad measurement leads to bad decisions. You’ll scale the wrong campaigns, cut the...
Ad revenue within the mobile game monetization industry has hit over $100 billion and is growing 2x faster than in-app purchases. Despite this shift, many developers still build monetization strategies around IAP alone, leaving a lot of money on the table. “If we look at the data, the gaming market: when you add IAP and...
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