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Ad Monetization in Mobile Games - Benchmark Report 2026

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Building a Viral Content Machine: How to Make Viral Content & Creatives

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How to Calculate Revenue for In-App Advertising: Our Proven Framework

  • Flutter SDK Plugin for Attribution: The latest addition to our list of supported SDKs

    Tabarak Paracha

    Flutter SDK Plugin for Attribution: The latest addition to our list of supported SDKs

    We are thrilled to announce the launch of the Flutter Tenjin Plugin! This powerful addition to our suite of supported SDK plugins unlocks the potential of cross-platform development by seamlessly integrating Tenjin’s robust analytics features into Flutter applications. With the Flutter Tenjin Plugin, developers can now harness the full potential of Tenjin’s attribution and analytics solutions while...

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  • Two biggest changes for iOS advertisers in 2023: SKAdNetwork 5 and Privacy Manifest

    Roman Garbar

    Two biggest changes for iOS advertisers in 2023: SKAdNetwork 5 and Privacy Manifest

    Apple dropped some major announcements during WWDC 2023. Let’s be real, the things we are going to discuss today aren’t as mind-blowing as the new Apple Vision Pro. However, it’s definitely going to have a direct impact on advertising campaigns on iOS very soon. SKAdNetwork 5 Apple unveiled the new version of SKAdNetwork at WWDC 2023. Right...

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  • Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 – based on IAP LTV, Ad LTV, Installs & Retention

    Tabarak Paracha

    Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 – based on IAP LTV, Ad LTV, Installs & Retention

    One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We’ve put together this blog post to answer this question based on Tenjin’s 2022 data set. Before we get started, let’s look at the metrics you might be optimizing...

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  • From Hyper to Hybrid in 2023 – Ad Network, Country, & Ad Monetization Channel Rankings

    Tabarak Paracha

    From Hyper to Hybrid in 2023 – Ad Network, Country, & Ad Monetization Channel Rankings

    We are thrilled to announce the release of our new report, ‘From Hyper to Hybrid in 2023’, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new ‘hottest genre’. The landscape of the hyper-casual business has undergone...

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  • Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget

    Roman Garbar

    Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget

    Guest post by Martin Macmillan, CEO/Founder at Pollen VC Hyper casual developers typically believe their only option is to work with publishers, primarily because the upfront capital needed to properly scale a game is so high. But with a better understanding of the financial dynamics of user acquisition in the mobile gaming industry, could studios self-publish their...

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  • Tenjin has achieved SOC 2 Type II and ISO 27001 certification

    Roman Garbar

    Tenjin has achieved SOC 2 Type II and ISO 27001 certification

    Tenjin is thrilled to announce that it has successfully achieved SOC 2 Type II compliance, meeting the standards set by the American Institute of Certified Public Accountants (AICPA) for Service Organizations, commonly referred to as SSAE 18. This compliance achievement exemplifies Tenjin’s pursuit of enterprise-level security for its partners’ and customers’ data, which is securely...

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