Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. They were able to leverage Tenjin’s powerful analytics tools to gain a better understanding of their user acquisition and engagement and to optimize their marketing campaigns accordingly. Metajoy attributes the following as the results of their partnership with Tenjin: To...
Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one...
Guest post by Galia Lahav, Digital Marketing Manager @Persona.ly User acquisition is one of the most important pillars of running a successful mobile app. User acquisition strategies stretch from organic (ASO) and owned media, to paid media (social platforms, networks, and programmatic). As a mobile marketer, you most certainly tried various marketing channels and platforms....
Hypercasual games are a rapidly growing and highly competitive category of mobile games. With so many developers entering the market, it can be difficult for new games to stand out and gain a foothold. However, Oreon Studios’ Monster Draft has a unique hybrid of card games and hypercasual runner games that offers players a unique...
New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by...
We are excited to announce the addition of the Ionic Capacitor plugin to our list of supported SDKs. This decision was made in response to the high demand from our developer community. With the Ionic Capacitor plugin, developers will have access to a wide range of features and capabilities that will make it easier to integrate...
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