SKAdNetwork
SKAdNetworkとは？
Last Updated: 2月 10, 2026SKAdNetwork is Apple’s framework for measuring the effectiveness of app install campaigns while maintaining user privacy by providing aggregated, anonymized data. Its primary purpose is to measure the effectiveness of advertisements in driving app installs and user actions within apps, while maintaining user privacy. This framework is particularly relevant since the introduction of Apple’s privacy...
コンバージョンバリューの理解 (CVs)
Last Updated: 2月 10, 2026What are Conversion Values (CV)? A Conversion Value or CV is a numeric value between 0 and 63 which you can assign to a specific install. It’s a “signal” that will help you understand how valuable a specific user is without giving you a way to identify them. Ad networks can use this information to...
概要
Last Updated: 2月 13, 2026What is SKAdNetwork? SKAdnetwork is the new way of attribution introduced by Apple for iOS 14. This is the official documentation provided by Apple. When using SKAdnetwork, a signature is attached to each ad click. When the user opens your app for the first time, Apple will be able to verify if they are coming...