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API
Last Updated: 2月 10, 2026What does API mean? An API is an abbreviation for Application Programming Interface. The word Application describes any software or computer program, and the word interface is the connection between the two different applications in question. This connection (or interface) is how the communication is carried out between various applications using a combination of requests...
Ad Monetization広告収益化
Last Updated: 2月 10, 2026Ad monetization refers to the revenue generated from displaying advertisements within your mobile app. In order to be profitable, many mobile app advertisers try to maximize their ad monetization revenue from different sources or ad networks. To do this, the first step is for advertisers to get a clear picture of their mobile apps’ ad-based...
アプリの収益化
Last Updated: 2月 10, 2026What is mobile app monetization? App Monetization is a method by which app developers and advertisers are able to earn money from the users of their apps. There are multiple ways of monetizing an app, out of which, in-app purchases and ad monetization are the most popular ones. Running in-app advertisements is one of the...
1日のアクティブユーザーあたりの平均収入（ARPDAU）
Last Updated: 2月 10, 2026Average Revenue Per Daily Active User (ARPDAU) measures the average revenue generated by each active user on a daily basis. It’s a common metric in app and game monetization, reflecting user engagement and revenue potential per day. How is ARPDAU calculated? ARPDAU stands for Average Revenue Per Daily Active User. It measures the average revenue...
アドネットワーク
Last Updated: 2月 10, 2026Ad networks act as intermediaries between mobile ad publishers and advertisers. Their job is to match the ad supply from mobile publishers to the demand from mobile app advertisers. What are the benefits of using ad networks? The main benefit of using an ad network for mobile publishers is that ad networks help them secure...
アプリ追跡の透明性（ATT）
Last Updated: 2月 10, 2026:App Tracking Transparency (ATT) is an opt-in privacy framework which makes it mandatory for all apps on the App Store to ask their users for permission to share and track their data for advertising and targeting purposes. ATT is enforced via a pop-up where the app user can choose to either opt-in or opt-out of...
App Store Optimization (ASO)
Last Updated: 2月 10, 2026What is App Store Optimization (ASO)? Similar to how SEO optimization is done for websites, ASO increases app visibility in the app store by optimizing text, screenshots, videos, and icons on an app’s page. How do I optimize my app store? The basic premise of optimizing mobile apps on the app store is to achieve...
アトリビューションウィンドウ
Last Updated: 2月 10, 2026What is the definition of attribution window? An attribution window is an important tool that helps mobile marketers understand how their campaigns are performing and how they’re converting customers. It is defined as the timeframe (days or hours) that’s used to measure the effectiveness of a marketing campaign. It’s the period of time between when...
アトリビューション
Last Updated: 2月 10, 2026Attribution tracks and credits app conversions to specific marketing sources, distinguishing between ad-driven and organic installs using third-party mobile marketing platforms (MMPs). What is attribution? Attribution is the process of crediting conversions (app installs or post-install events) to user acquisition sources. If the user installed the app after watching an ad from a certain media...
広告ID（IDFAおよびGAID）
Last Updated: 2月 10, 2026An advertising ID is a unique, anonymized user identifier. It consists of a mixture of alphabets and numbers that are assigned to a device such as a phone, computer or a tablet. What are the types of advertising IDs? The three most known types of advertising IDs are: What are advertising IDs used for? Advertising...
アープ
Last Updated: 2月 10, 2026Average Revenue User helps us estimate the revenue each user brings in and is calculated by dividing total revenue by the total number of installs over a certain period of time. How is ARPU calculated? ARPU stands for Average Revenue User. It helps us estimate the revenue each user brings in and is calculated by...
A/Bテスト
Last Updated: 2月 10, 2026What is A/B Testing? In simple words, an A/B test is a strategy where marketers compare two different versions of an asset, such as an advertisement or a campaign, and measure the performance of each version. It is mostly set on the premise of a hypothesis claiming to generate better KPI’s for the end goal...
広告収益アトリビューション
Last Updated: 2月 10, 2026Ad revenue attribution is the methodology that allows marketers to allocate and measure ad revenue by the user acquisition source. What is ad revenue LTV? Ad revenue LTV is the advertising revenue made by new users when they install an app over the entire lifetime (or x-days) of their activity. It accounts for user retention,...