If your app monetizes through subscriptions, you probably already know that installs only tell part of the whole story. Trials, conversions, renewals, and cancellations each have their own impact on revenue. Connecting those dots back to your user acquisition (UA) data has meant pulling from multiple sources and stitching it together manually. Tenjin Subscription Reporting...
In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she...
Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin. This gives a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web in one place. Web Shop Revenue Now Available Inside Tenjin Budget decisions are only as good...
If you’re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical. The creative arms race is real. The new question isn’t about producing enough creatives, but rather if you can actually test them properly and funnel out the best ones. In a recent...
There’s a gap in user retention metrics that should make every mobile game developer, studio, or marketing squirm. In Tenjin’s ROI 101, we spoke with founder Evelin Herrera from EVHM Capital, who spends her days evaluating mobile businesses for acquisition, to understand the retention gap that’s shaping the industry. The numbers she shared reveal why...
Learn how to create viral content, generate thousands of videos, and lower CPMs The theory sounds simple: hire creators, make videos, get views, go viral, and acquire new users at a low cost. In reality, the execution is anything but that straightforward. Over the last years, mobile apps have pivoted from traditional paid user acquisition...
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