Master Mintegral’s ROAS bidding in 20-mins with this video

免费注册

博客

所有博文

自动化数据通道： TOUKA Games 成功案例

Henry Li

11月 16, 2023

This case study explores how TOUKA Games, a Chinese-based mobile game publisher, leverages Tenjin’s Growth FullStack to seamlessly connect and manage data from various sources.

借助 Growth FullStack，TOUKA Games 得以实现：

  • 每周节省 12 个小时
  • 减少 45% 的云计算成本
下载案例报告

关于 TOUKA Games

Quote my Kelly Tan, Co-Founder of TOUKA Games on how Growth FullStack helped their business from data chaos.

Touka Games 成立于 2021 年 2 月，致力于帮助全球移动游戏开发商和发行商推广旗下游戏。团队由拥有丰富行业经验的专业人士组成，包括中国顶尖的开发商、发行商、分析公司、广告平台和手机厂商。

公司的主要重点是在中国、美国和俄罗斯等主要市场开发和发行混合变现游戏，到目前为止，Touka Games 已成功推出 300 多款游戏产品，吸引了超过 1 亿用户。

TOUKA Games 的增长数据栈包括以下内容

TOUKA Games' Growth Stack

Data Sources:

数据通道： Growth FullStack（全栈增长） 方案
数据存储： Tenjin 的数据仓库
BI 工具: Google Data Studio
数据转换/使用案例: Growth FullStack（全栈增长） 方案

下载案例报告

什么是 Growth FullStack（全栈增长）？

Growth FullStack（全栈增长） 是一个面向移动出版商的完整无代码数据管道平台，该平台帮助移动出版商能够使用自主选择的堆栈进行自行数据管理，团队无需额外内部数据工程团队。

How to connect different data sources into your data warehouse with Growth FullStack

上图解释说明了大部分公司如何开发内部堆栈，通常会有一个数据库、一个归因提供商，以及用于提供市场数据、其他数据库、中介数据、广告网络数据等的其他第三方平台。

Growth FullStack（全栈增长） 建成了"连接器"（上图中的虚线部分），允许用户从任何数据源获取数据，并将其放入数据目的地。

下载案例报告

猜你喜欢

Mintegral ROAS Bidding: Here's everything you need to know

Tabarak Paracha

Mintegral ROAS Bidding: Here's everything you need to know

In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral’s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: …and much more. If you’re looking to establish Mintegral ROAS...

阅读更多

Tenjin 成为首批支持 TikTok 自归因方案的 MMP（广告归因平台） 之一

Roman Garbar

Tenjin 成为首批支持 TikTok 自归因方案的 MMP（广告归因平台） 之一

在过去的几个月里，Tiktok 一直在测试自己的自归因方案，并将于本周正式上线，我们很高兴成为首批支持的 MMP （广告归因平台） 之一。 Tenjin 将帮助您进行自动设置。关于方案迁移，请先通知您的 TikTok 销售主管，要求加入 SAN 允许列表。

阅读更多

墨西哥顶级移动出版商是如何将其投资组合的 LTV 提升 35%的 - HyperBeard 的案例研究

Tabarak Paracha

墨西哥顶级移动出版商是如何将其投资组合的 LTV 提升 35%的 - HyperBeard 的案例研究

今天，我们将讨论超休闲手机游戏发行工作室 HyperBeard 的成功故事，以及 Tenjin 如何帮助他们解决多个用例问题。 为了更好地讨论这个成功案例，我们邀请了 Hyperbeard 联合创始人兼首席执行官 Alex Kozachenko。

阅读更多

《转型 2023: 从广告变现到混合变现》上半年报告更新（广告平台和国家/地区排名 + IAP 和 eCPM 趋势）

Roman Garbar

《转型 2023: 从广告变现到混合变现》上半年报告更新（广告平台和国家/地区排名 + IAP 和 eCPM 趋势）

在《转型 2023: 从广告变现到混合变现》 报告的后续内容中，我们通过比较 2023 年上半年的 Tenjin 数据揭示了移动端广告和广告变现的最新趋势...

阅读更多

对话产品经理：如何对应 SKAdNetwork 4.0

Tabarak Paracha

对话产品经理：如何对应 SKAdNetwork 4.0

SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A...

阅读更多

游戏工作室如何开始自主发行并在 IDFA 后扩大规模 - 以 Umami Games 为案例研究

Roman Garbar

游戏工作室如何开始自主发行并在 IDFA 后扩大规模 - 以 Umami Games 为案例研究

在 iOS 14.5 隐私政策变更的背景下，采用自动化工具以获取数据洞察的重要性尤为突出。在这个案例研究中，我们将跟随 Umami Games 的旅程，了解他们如何从诸如 Google Spreadsheets 和 Trello 等手动报告工具转向完全自动化的数据基础设施。

阅读更多

iOS 14.5: The imminent role change of Facebook MMPs

Makoto Taguchi

iOS 14.5: The imminent role change of Facebook MMPs

The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...

阅读更多

Webinar: Marketing Science w/Tenjin

Ebony Nicole Simone

Webinar: Marketing Science w/Tenjin

Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. In this premiere episode, the panel discusses their backgrounds in Data Science, its...

阅读更多

Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5

Roman Garbar

Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5

‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...

阅读更多

Attribution in 2021: what will and will not work

Roman Garbar

Attribution in 2021: what will and will not work

2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will look like. Today I’ll talk about the myths publishers are discussing and give my evaluation with recommendations. 1) Blind eye approach: Nothing will change All...

阅读更多

Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain

Roman Garbar

Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain

Apple just made the mobile industry much more appealing for self-publishing. They announce that platform commission will be decreased to 15% for publishers earning less than $1 million per year in a recent press release. We sat down virtually with three founders that decided to self-publish their games. Let’s meet our guests: Kirill Nekrasov Founder of White...

阅读更多

Case Study: Gamejam ROI +32% using Reporting Metrics API

Ebony Nicole Simone

Case Study: Gamejam ROI +32% using Reporting Metrics API

We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin’s free Reporting Metrics API in order to enrich...

阅读更多

Attribution Modeling – a new enhanced way to measure advertising performance on iOS

Roman Garbar

Attribution Modeling – a new enhanced way to measure advertising performance on iOS

Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This creates a new paradigm where both mobile publishers and vendors will need to innovate to succeed. At Tenjin, we are focusing our efforts on building a new type of methodology...

阅读更多

Case Study: Godzilab gains success with Tenjin’s campaign bucketing tool

Ebony Nicole Simone

Case Study: Godzilab gains success with Tenjin’s campaign bucketing tool

We published our latest case study with Godzilab on how they found success using Tenjin. We discovered that Godzilab was looking for a solution to combine aggregate data from various sources in one place easily. It comprised a solution that synchronised data sets from 3rd party attribution, analytics, ad revenue, and ad spend providers without the need...

阅读更多

The Vending Machine Podcast – indie developer Lucky Kat on his journey with Tenjin

Ebony Nicole Simone

The Vending Machine Podcast – indie developer Lucky Kat on his journey with Tenjin

An oft-quoted phrase in business is that “the customer is always right.” A new podcast, “The Vending Machine: Game publishers and their service providers,” puts this to the test. Hosts Peggy-Anne Salz of Mobile Groove and Oliver Kern from Lockwood/Target Games sit down in their premiere episode with Co-founder of indie studio Lucky Kat Studios (publisher of Grumpy Cat’s...

阅读更多

Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir

Roman Garbar

Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir

One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok paying 1-5 cents for each paid tracked install on iOS, even though it no longer has user-level granularity?  Will Apple allow MMPs to validate Conversion Values though...

阅读更多

iOS14: How Tenjin clients should rethink measurement for Google & Facebook

Roman Garbar

iOS14: How Tenjin clients should rethink measurement for Google & Facebook

We’ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it’s crucial to start preparing for...

阅读更多

Tenjin Case Study: TokyoSmartGames User Acquisition Journey

Ebony Nicole Simone

Tenjin Case Study: TokyoSmartGames User Acquisition Journey

The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. TokyoSmartGames Director, Kinoshita Tomohiro, provides insights into how the user acquisition...

阅读更多

Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs

Roman Garbar

Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs

Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We...

阅读更多

How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel

Ebony Nicole Simone

How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel

Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no...

阅读更多

Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x

Ebony Nicole Simone

Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x

We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI’s journey started...

阅读更多

Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar

Ebony Nicole Simone

Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar

We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...

阅读更多

Hyper-casual market size in 2019 and other insights that you need to know

Matthaus Krzykowski

Hyper-casual market size in 2019 and other insights that you need to know

Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St....

阅读更多

Hyper-Casual Games – The Complete Developer’s Guide

Roman Garbar

Hyper-Casual Games – The Complete Developer’s Guide

In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...

阅读更多

App Subscriptions – What Are They And How Do They Work In 2019?

Roman Garbar

App Subscriptions – What Are They And How Do They Work In 2019?

Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...

阅读更多

Challenges Of User-Level Ad Revenue Reporting

Sunny Cha

Challenges Of User-Level Ad Revenue Reporting

In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired...

阅读更多

What Are Hyper-Casual Games?

Sunny Cha

What Are Hyper-Casual Games?

What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts — including Tenjin — calling it one of the biggest drivers of mobile growth. Our own 2018 Hyper Casual...

阅读更多

Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

Sunny Cha

Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...

阅读更多

The 17 Best User Acquisition Channels For Mobile Games In 2019

Sunny Cha

The 17 Best User Acquisition Channels For Mobile Games In 2019

We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work...

阅读更多

Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019

Sunny Cha

Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019

The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called “hardcore gamers” as being overly simplistic compared to console and PC titles. And perhaps a decade...

阅读更多

The 6 Blogs Every Mobile Game Publisher Needs To Bookmark

Sunny Cha

The 6 Blogs Every Mobile Game Publisher Needs To Bookmark

Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have an earth-shattering impact overnight, and it’s the responsibility of publishers to stay up to date on how space is evolving. That means keeping a close eye on mergers and acquisitions, technologies, monetization...

阅读更多

3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA

Roman Garbar

3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA

Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts....

阅读更多

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

Sunny Cha

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver...

阅读更多

Why Hyper-Casual Games Don’t Need To Get Featured To Succeed

Sunny Cha

Why Hyper-Casual Games Don’t Need To Get Featured To Succeed

App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today’s app store is almost unrecognizable. With thousands of...

阅读更多

How To Make Hyper-Casual Games – The 5 Best Resources

Sunny Cha

How To Make Hyper-Casual Games – The 5 Best Resources

Wondering how to make hyper-casual games? As the new dominant force in mobile, hyper-casual games are getting a lot of attention from players and developers alike. Their meteoric rise has been achieved by doubling down on the proven design principles that have historically made casual free-to-play titles so successful, taking tactics like bite size gameplay...

阅读更多

3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre

Sunny Cha

3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre

Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They’ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying...

阅读更多

6 Free Tools For Building Stunning Facebook Ad Creative

Sunny Cha

6 Free Tools For Building Stunning Facebook Ad Creative

Facebook gives advertisers access to some powerful creative tools right out of the gate. The creative hub is an excellent way to develop mockups and see what they feel like in their native environment, but marketers looking to gain a competitive advantage will need to look beyond the standard offering in order to take their campaign creative...

阅读更多

3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers

Sunny Cha

3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers

July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it’s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the...

阅读更多

Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook

Sunny Cha

Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook

Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based monetization, hyper casual titles represent a stark departure from the whale-driven, IAP-centric, tentpole economies traditionally found in the social casino and build & battle genres....

阅读更多

7 Ways To Increase Your Freemium App’s ARPPU

Sunny Cha

7 Ways To Increase Your Freemium App’s ARPPU

In 1906, management consultant Joseph M. Juran paid homage to Italian economist Vilfredo Pareto by coining the term “Pareto Principle” in reference to a unique relationship he observed in the business world. He found that in the vast majority of firms he analyzed, 80% of the sales came from 20% of the clients. For the...

阅读更多

What’s The Difference Between Total Revenue and LTV?

Chris Farm

What’s The Difference Between Total Revenue and LTV?

Developers use the terms “total revenue” and “LTV” interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads companies to misinterpret app performance and make poor business decisions. In order to keep your growth initiatives on-track and cost-effective, let’s clarify the differences and look...

阅读更多

5 Easy Ways To Protect Your Brand From Ad Fraud

Sunny Cha

5 Easy Ways To Protect Your Brand From Ad Fraud

Fraud prevention should be a top priority for today’s mobile marketers. It’s the first line of defense against ineffective ad spending and should therefore be the first thing considered when developing your advertising strategies. Downstream optimizations like context, viewability and performance become irrelevant the second your ads aren’t being viewed by a real audience. In...

阅读更多

The Beginner’s Guide To CVR Marketing

Sunny Cha

The Beginner’s Guide To CVR Marketing

In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions / Total Impressions) * 100 The word “conversion” refers to the completion of a final and desired outcome. To be considered...

阅读更多

Introducing a Better Way to Track Mobile Users

Chris Farm

Introducing a Better Way to Track Mobile Users

Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user’s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user’s device when an ad is clicked and directed through a browser. The attributes collected...

阅读更多

The Most Interesting New iOS Features

Sunny Cha

The Most Interesting New iOS Features

New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But this year, the iPhone 8 and X are offering many more additions. Apple’s new hardware and OS features should be interesting both for immediate development and for the future —...

阅读更多

5 Questions to Help Find Your Indie Niche

Sunny Cha

5 Questions to Help Find Your Indie Niche

Creating a massive hit is every developer’s hope, but it happens far too rarely to be a goal for the majority of indie developers. Successful indies, instead, find ways to thrive without ever rising into the top ranks of the app stores. “You probably don’t know my games, and I make a pretty good living,”...

阅读更多

How Subscriptions Are Driving App Revenue & Retention

Sunny Cha

How Subscriptions Are Driving App Revenue & Retention

Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing officer, Al Campa, predicts that subscription-based monetization will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder reached the #1 top...

阅读更多

Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It

Sunny Cha

Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It

You’re almost there. Your app is ready for the limelight, you’ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure conversions, and you’ve soft-launched in test markets to get a sense of install costs and initial monetization metrics. You are starting to get some traction, and you’re...

阅读更多

ROI vs. ROAS: Choosing the Right Performance Metric

Roman Garbar

ROI vs. ROAS: Choosing the Right Performance Metric

When you measure your ad campaigns, you’re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren’t fully interchangeable: each has its strategic uses. A few years ago, most companies wouldn’t have stopped to consider whether switching to a subtly different measurement might be worthwhile. But today,...

阅读更多

How Non-Gaming Apps Are Improving Retention

Sunny Cha

How Non-Gaming Apps Are Improving Retention

For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...

阅读更多

Increase ROI With Tenjin’s Deferred Deep Linking

Chris Farm

Increase ROI With Tenjin’s Deferred Deep Linking

Tenjin’s latest feature, deferred deep linking for ads, enables one of the Web’s best features for mobile apps. Imagine you’re on your phone, looking for the newest Air Jordans. Which ad is more appealing? “Get shoes here” or “Get the Air Jordan 6 Retro Chameleon here.” More clicks — and more valuable clicks — will...

阅读更多

Harnessing the Power of Big Data into Actionable Insights

Sunny Cha

Harnessing the Power of Big Data into Actionable Insights

Big data tools are now ubiquitous and, compared to years ago, cheap. But while these tools give you the “what” — fire hydrants of data — they don’t provide the “how” of using it. A gaming app developer, for example, can set up easy, out of the box tools to collect millions of data points...

阅读更多

Growth Analytics vs. Product Analytics: What’s the Difference?

Sunny Cha

Growth Analytics vs. Product Analytics: What’s the Difference?

We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric...

阅读更多

How to choose the right Business Intelligence Tool for your business

Sunny Cha

How to choose the right Business Intelligence Tool for your business

Update 25.11.22: Regardless of what BI tool you choose, you can always count on Growth FullStack to set up the data pipelines for it. To get a leg up in today’s ultra competitive landscape, most app developers have come to depend on some type of Business Intelligence (BI) software. Whether built by an in-house team or bought and...

阅读更多

Reported Installs vs. Tracked Installs

Sunny Cha

Reported Installs vs. Tracked Installs

If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs. What’s the difference? Why are there differences between Reported Installs and Tracked Installs? Are the networks trying to scam you by overcharging for installs? No, probably not. In very few...

阅读更多

LTV 201: A Simple Method for Forecasting

Sunny Cha

LTV 201: A Simple Method for Forecasting

Lifetime value is tricky. The simplest — and also the most reliable — LTV calculations tell you what happened in the past: segment X made Y dollars per user. In a perfect world, that would be enough. But usually, you’ll want to know the future, and that means building a more complex model. “Complex” can mean a lot...

阅读更多

The Paid Marketing Conversion Funnel

Chris Farm

The Paid Marketing Conversion Funnel

In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it’s probably the most important concept to understand. Here’s a slide that sums up the...

阅读更多

7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis

Sunny Cha

7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis

Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you’ve got to get it all right to succeed. We put together a list of seven tips, from the start of a...

阅读更多

LTV 101

Sunny Cha

LTV 101

I talk to mobile app developers every day. After each conversation, it still amazes me how most of them don’t know what LTV means, and for those that do, they might be fuzzy on the math. This post is intended to get developers up to speed, if not to expert level (a tall order!). What...

阅读更多

IDFA Sends All Zeros on iOS 10 Devices

Chris Farm

IDFA Sends All Zeros on iOS 10 Devices

A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the...

阅读更多

Pay Attention to These Overlooked Mobile Metrics!

Sunny Cha

Pay Attention to These Overlooked Mobile Metrics!

High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving...

阅读更多

Time to profitability is a key metric for a growing app

Chris Farm

Time to profitability is a key metric for a growing app

It’s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To measure the success of an investment, an app developer needs to monitor how quickly they can recoup the invested dollars. Time to profitability (TTP), a.k.a “time to break even”, is...

阅读更多

Tenjin DataVault: a marketing infrastructure as a service.

Sunny Cha

Tenjin DataVault: a marketing infrastructure as a service.

Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...

阅读更多

Building for the Marketing Scientist

Chris Farm

Building for the Marketing Scientist

As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two...

阅读更多