🔥 Full Tenjin access for $200/month — all features, no add‑ons, cancel anytime. See pricing & features

Sign Up

Blog

All posts

From Hyper to Hybrid in 2023 – Ad Network, Country, & Ad Monetization Channel Rankings

Tabarak Paracha

May 9, 2023

From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings

We are thrilled to announce the release of our new report, ‘From Hyper to Hybrid in 2023’, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new ‘hottest genre’.

The landscape of the hyper-casual business has undergone significant changes, with profits not being as robust as they once were. There is a strong downward trend in ad revenue due to App Tracking Transparency (ATT) on iOS, changes in user-behavior post-COVID, and various other factors. Due to these changes, there is a transition of some hyper game developers to hybrid ones.

Our goal with this new report is to assist developers in their transition towards hybrid games by providing valuable insights into both advertising and monetization.

Get The Report Now

Video overview 

Here is what you will find in the report:

  • Ad impression, eCPM, and IAP trends in 2022 on both iOS and Android
  • Ad Network Rankings based on installs, retention, ad LTV, and IAP LTV
  • Country Rankings based on installs, ad revenue, and IAP revenue
  • Ad Monetization Channel Rankings based on ad revenue, and average eCPM

You May Also Like

Ad Monetization in Mobile Games - Benchmark Report 2026

Roman Garbar

Ad Monetization in Mobile Games - Benchmark Report 2026

Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...

Read More about the Ad Monetization in Mobile Games - Benchmark Report 2026

The Mobile Gaming Market in India: Aiming for the Middle

user profile pic
Tara Meyer

The Mobile Gaming Market in India: Aiming for the Middle

The mobile gaming market in India isn’t just growing, it’s exploding with hypergrowth. India’s mobile gaming and app market has been quietly engineering the most significant market transformation. And, it’s all aimed at the growing middle class.  In this Tenjin ROI 101, we sat down with Joseph Kim, founder of GamerMakers, who builds gaming and...

Read More about the The Mobile Gaming Market in India: Aiming for the Middle

Latest TikTok feature available for Tenjin advertisers: real-time conversion reporting for iOS

Roman Garbar

Latest TikTok feature available for Tenjin advertisers: real-time conversion reporting for iOS

Advertisers using Tenjin can tap into TikTok’s most advanced measurement features, thanks to a badged TikTok Marketing Partner status. In the latest update, TikTok has rolled out iOS real-time conversion reporting for iOS 14.5+ campaigns.  What it is and why it matters iOS real-time conversion reporting brings detailed, near real-time conversion data into TikTok Ads...

Read More about the Latest TikTok feature available for Tenjin advertisers: real-time conversion reporting for iOS

Tenjin: The State of Mobile Gaming in Pakistan in 2025

Tabarak Paracha

Tenjin: The State of Mobile Gaming in Pakistan in 2025

Overview Pakistan’s mobile gaming industry is experiencing unprecedented growth, driven by increasing smartphone penetration, affordable internet access, and a rising pool of talented mobile game developers. According to a recent report, the number of gamers in Pakistan is expected to reach 50.9 million by 2026, contributing to a thriving gaming community and an industry projected...

Read More about the Tenjin: The State of Mobile Gaming in Pakistan in 2025

The State of Mobile Gaming in Brazil 2025: Data, Trends, and Market Analysis

Tabarak Paracha

The State of Mobile Gaming in Brazil 2025: Data, Trends, and Market Analysis

In this post, we delve into the latest data, trends, and insights that showcase the state of mobile gaming in Brazil in 2025.  Drawing from exclusive industry reports, and insights from a leading local expert, we’ll explore the factors driving this remarkable growth, and the unique characteristics of the Brazilian gaming market. The State of...

Read More about the The State of Mobile Gaming in Brazil 2025: Data, Trends, and Market Analysis

Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format

Tabarak Paracha

Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format

We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising...

Read More about the Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format

Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI

Tabarak Paracha

Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI

Are you searching for the best ad networks to advertise your hyper or hybrid casual games in 2024? We’ve put together a blog post to make this decision easy for you.  Let’s start by understanding hyper and hybrid casual games. Hyper-casual games are simple and intuitive, focusing on quick gameplay. In contrast, hybrid casual games...

Read More about the Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI

New type of Ad Revenue Attribution in the Tenjin Dashboard - an Addition to Tenjin’s Ad Monetization Suite

Roman Garbar

New type of Ad Revenue Attribution in the Tenjin Dashboard - an Addition to Tenjin’s Ad Monetization Suite

We’re thrilled to announce an update to Tenjin’s Ad Monetization Suite designed specifically for advertisers promoting apps with ad monetization.  The latest update enhances ad revenue attribution in the Tenjin dashboard, offering user-level or impression-level data fetched from ad mediation providers via the Tenjin SDK in the User Acquisition Reports. This new set of ad...

Read More about the New type of Ad Revenue Attribution in the Tenjin Dashboard - an Addition to Tenjin’s Ad Monetization Suite

From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings

Tabarak Paracha

From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings

Our much-awaited industry report is here! “From Hyper to Hybrid in 2024,” provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres / business models. The shift from hyper to hybrid represents a significant...

Read More about the From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings

From Hyper to Hybrid in 2024

Roman Garbar

From Hyper to Hybrid in 2024

Introduction In this ‘From Hyper to Hybrid in 2024’ report, we investigate the evolving mobile gaming industry, with a special focus on the challenging journey of hyper-casual game developers as they strive to adopt a hybrid-casual approach. This shift represents a significant development in the mobile gaming industry, as developers blend the simplicity and accessibility...

Read More about the From Hyper to Hybrid in 2024

New Report: Revealing Winning Ad Creative Variations for 2024

Tabarak Paracha

New Report: Revealing Winning Ad Creative Variations for 2024

We partnered with ObtainAds, a service committed to extending the lifespan of successful mobile ad creatives, to bring to you the ‘Ad Creative Evolution: Variations That Win’ report. The report is divided into two sections. The first section features insights from Tenjin regarding mobile gaming data for both 2022 and 2023, revealing important metric trends....

Read More about the New Report: Revealing Winning Ad Creative Variations for 2024

From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends)

Roman Garbar

From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends)

In a follow-up to the ‘From Hyper to Hybrid in 2023’ report, we’ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization. The new report covers the first half of 2023, and consists of the following insights:

Read More about the From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends)

How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023

Tabarak Paracha

How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023

What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were...

Read More about the How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023

Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022

Tabarak Paracha

Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022

New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by...

Read More about the Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022

Tenjin & InMobi Ad monetization report: One month after Google Play changes

Roman Garbar

Tenjin & InMobi Ad monetization report: One month after Google Play changes

Tenjin and InMobi have combined their efforts to bring to you a new edition of the ‘Ad monetization insights for mobile game developers‘ report. The infographic overviews the key aspects of the ad monetization market in October 2022. We have chosen to focus only on October to reveal the short-term effects of the new Google...

Read More about the Tenjin & InMobi Ad monetization report: One month after Google Play changes

The Hyper-Casual Benchmark Report for Q3 2022 is here! Get data on Ad Spend, CPI, and Retention

Roman Garbar

The Hyper-Casual Benchmark Report for Q3 2022 is here! Get data on Ad Spend, CPI, and Retention

We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the...

Read More about the The Hyper-Casual Benchmark Report for Q3 2022 is here! Get data on Ad Spend, CPI, and Retention

Best ad monetization networks and countries for mobile game developers in Q2 2022

Roman Garbar

Best ad monetization networks and countries for mobile game developers in Q2 2022

Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat,  Kooapps, Kwalee, SayGames are a few notable examples. We think that...

Read More about the Best ad monetization networks and countries for mobile game developers in Q2 2022

Top 10 ad networks to advertise Hyper-casual Games in 2022

Roman Garbar

Top 10 ad networks to advertise Hyper-casual Games in 2022

The wait is over! The “Hyper-casual Games Insights for Advertisers” infographic for 2022 Q1 is finally out. This time we have partnered with our friends from GameAnalytics to bring you day 1 and day 7 retention benchmark in this edition of the report. Let’s explore how the hyper-casual market has changed compared to 2021 Q3 and go through the...

Read More about the Top 10 ad networks to advertise Hyper-casual Games in 2022

Hyper-casual advertising after Apple changes – Infographic 2021 Q3

Roman Garbar

Hyper-casual advertising after Apple changes – Infographic 2021 Q3

It’s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of Apple’s privacy changes. We have presented all of the insight...

Read More about the Hyper-casual advertising after Apple changes – Infographic 2021 Q3

Top 10 Ad Networks to advertise hyper-casual games in 2021

Ebony Nicole Simone

Top 10 Ad Networks to advertise hyper-casual games in 2021

Ad networks play a vital role in the mobile ecosystem by acting as a middle point between your game and potential users. Tenjin currently supports hundreds of ad networks, like well-known SANs (self-attributing networks) and some new frontrunners like TikTok. “Ad networks are the main resource for advertisers to promote and monetize their games,” explains Tenjin...

Read More about the Top 10 Ad Networks to advertise hyper-casual games in 2021

The new Hyper-Casual Benchmark 2021 report is here!

Ebony Nicole Simone

The new Hyper-Casual Benchmark 2021 report is here!

We’ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple’s announcement at WWDC 2020 to introduce new...

Read More about the The new Hyper-Casual Benchmark 2021 report is here!

Top 10 Ad Networks to advertise Hyper-casual Games in 2020

Ebony Nicole Simone

Top 10 Ad Networks to advertise Hyper-casual Games in 2020

We recently released our 2020 Hyper-Casual benchmark report. In addition to insights for the Top 10 countries, included in this report is an outline of the Top 10 ad networks for User Acquisition and Ad Monetization. We’re all too familiar with networks like Facebook and Google, but what about other channels where you can buy inexpensive...

Read More about the Top 10 Ad Networks to advertise Hyper-casual Games in 2020

2020 Hyper-Casual Benchmark Report

Ebony Nicole Simone

2020 Hyper-Casual Benchmark Report

We’ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we’ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores’...

Read More about the 2020 Hyper-Casual Benchmark Report

Hyper-Casual Games and China: Market Analysis & Insights (China Joy Recap)

Roman Garbar

Hyper-Casual Games and China: Market Analysis & Insights (China Joy Recap)

At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China’s low CPIs make it an attractive market Hyper-casual games aren’t a western phenomenon. In fact, publishers are increasingly dedicating resources...

Read More about the Hyper-Casual Games and China: Market Analysis & Insights (China Joy Recap)

Tenjin Presents the 2018 Mobile Ad Spend Report

Sunny Cha

Tenjin Presents the 2018 Mobile Ad Spend Report

We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months — especially...

Read More about the Tenjin Presents the 2018 Mobile Ad Spend Report

Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

Sunny Cha

Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming world. They’ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can’t get...

Read More about the Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

The 2017 Tenjin Ad Monetization Report

Sunny Cha

The 2017 Tenjin Ad Monetization Report

As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize the maximum potential ad revenue, monetization managers need to keep up with market trends. In the rapidly evolving world of mobile ad monetization, this is...

Read More about the The 2017 Tenjin Ad Monetization Report
add_action('wp_footer', function() { ?>