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Overview Pakistan’s mobile gaming industry is experiencing unprecedented growth, driven by increasing smartphone penetration, affordable internet access, and a rising pool of talented mobile game developers. According to a recent report, the number of gamers in Pakistan is expected to reach 50.9 million by 2026, contributing to a thriving gaming community and an industry projected...
In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve: About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized...
On March 27th 2025, Apple Search Ads will introduce an option for all mobile measurement partners (MMPs) to include view-through attribution in their reports, alongside the existing click-through attribution. With this change, users can be attributed to Apple Search Ads not only when they tap / click on the ad, but also when they see...
Google recently released this post on how they kept the Google Play and Android app ecosystems safe in 2024.The report reveals that 2.36 million apps were removed in 2024, with 158,000 developer accounts banned, highlighting a significant increase in enforcement compared to 2023. With stricter scrutiny on app ecosystem compliance, how can developers navigate this...
In this post, we delve into the latest data, trends, and insights that showcase the state of mobile gaming in Brazil in 2025. Drawing from exclusive industry reports, and insights from a leading local expert, we’ll explore the factors driving this remarkable growth, and the unique characteristics of the Brazilian gaming market. The State of...
As a mobile app developer or marketer, Day 1 retention is one of the most crucial metrics to understand the success of your mobile app or game. Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren’t fully aware of...
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