Explore our collection of original content on mobile marketing trends covering industry trends, expert insights, and practical tips
What is AdAttributionKit? AdAttributionKit is a new attribution framework introduced by Apple at WWDC 2024. It is essentially a more advanced version of the existing SKAdNetwork, offering several enhancements and additional capabilities. Let’s take a closer look at what AdAttributionKit brings to the table: Re-engagement on iOS This is what Apple said about SKAdNetwork 5...
In this blog post we interviewed Ashley Black, a former Googler with nearly a decade of experience leading the App Ads sales team, on how small businesses and indie developers can leverage Google Ads for mobile, highlighting insights that often go overlooked. [Roman from Tenjin]: Hi everyone, welcome to another edition of ROI 101. Today...
We talked with Taseer Mustafa, the Chief Marketing Officer at Finz Games, a leading and long-established mobile gaming studio in Pakistan. Our discussion focused on the current challenges facing Pakistani gaming studios and explored ways they can keep improving and succeeding in this expanding market. [Tabarak from Tenjin]: I’m Tabarak, the marketing manager at Tenjin....
We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising...
Our CEO, Christopher Farm, appeared on the ‘GameMakers’ podcast to discuss our client HyperBeard’s success and Tenjin’s role in it. The talk focused on Portfolio LTV, a key analysis for reducing user acquisition costs. [Nick Lim]: So we did a lot of the initial exploration to help him out a little bit. And we discovered...
In this blog post, we interview Andrew Christodoulou, Payment Expert and Business Development Manager at Worldline, to discuss whether lower app store commissions are a myth or reality. You can watch the complete video or read our conversation below to explore this topic. [Roman from Tenjin]: What does the overview for mobile payments look like...
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