Explore our collection of original content on mobile marketing trends covering industry trends, expert insights, and practical tips
On March 27th 2025, Apple Search Ads will introduce an option for all mobile measurement partners (MMPs) to include view-through attribution in their reports, alongside the existing click-through attribution. With this change, users can be attributed to Apple Search Ads not only when they tap / click on the ad, but also when they see...
Google recently released this post on how they kept the Google Play and Android app ecosystems safe in 2024.The report reveals that 2.36 million apps were removed in 2024, with 158,000 developer accounts banned, highlighting a significant increase in enforcement compared to 2023. With stricter scrutiny on app ecosystem compliance, how can developers navigate this...
In this post, we delve into the latest data, trends, and insights that showcase the state of mobile gaming in Brazil in 2025. Drawing from exclusive industry reports, and insights from a leading local expert, we’ll explore the factors driving this remarkable growth, and the unique characteristics of the Brazilian gaming market. The State of...
In this case study, we explore how Gamivision, a top mobile game publisher in Pakistan, leveraged Tenjin’s real-time dashboard, strategic growth support, and growth-friendly pricing to scale their business. Here’s a snapshot of their impressive results in just 9 months: – ≈ 20% increase in ROI – ≈ 2900% surge in paid installs About Gamivision...
In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google’s Mariusz Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. ...
In today’s highly competitive mobile app landscape, maximizing revenue is a critical priority for developers and publishers. For developers prioritizing in-app purchases (IAPs) or subscriptions as their main monetization strategy, adding more in-app advertising (IAA) can be a difficult choice, as it risks potentially losing paying users. The challenge, however, lies in striking the right...
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