10月 22, 2018
Developers and marketers can now apply Tenjin’s user attribution and analytics services to Snapchat advertising campaigns.
Since 2011, Snapchat has grown into an massively successful messaging and content exploration service where hundreds of millions of unique users spend time each day. Yet its advertising methods are just as promising, ranging from Snap Ads 10-second video verticals to Story Ads which are integrated with the Discover feed. That makes Snapchat an important platform for marketers to cater to, and we at Tenjin want to make that process easier for you.
That’s why we’re excited to announce that Tenjin has officially been named a Snapchat Mobile Measurement Partner. Through this partnership, our growth data infrastructure platform will incorporate Snapchat’s measurement tools into our suite of features.
“We are excited to join forces with Snapchat as a Mobile Measurement Partner,” said Chris Farm, CEO of Tenjin. “With 190 million unique users on Snapchat every day, it’s more important than ever for marketers to apply high-quality analytics and detailed campaign performance to their Snapchat advertising campaigns. With Tenjin, we’re confident that agencies and publishers alike will be able to maximize their engagement with Snapchat audiences.”
Mobile Measurement Partners like us are a select group of analytics platforms which offer mobile tracking services across Snapchat’s mobile app installations. Other partners include Appsflyer, Adjust, Kochava, Singular, and Tune, and we’re thrilled to be joining them.
When a user is watching Snap Ads and decides to purchase something, Snapchat’s app installs immediately direct them to the relevant app store page. As a Mobile Measurement Partner, our integrated platform can be used to provide user attribution and analytics for your app install. Given our track in data aggregation, you won’t be disappointed when using our platform with Snapchat.
Look forward to fresh guidelines and insights into how Tenjin marketers can start tracking Snap Ads on Snapchat’s ad specifications page. For more details on Snapchat’s marketing services, please visit its ad products website.