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MMP (Mobile Measurement Partner)
Last Updated: Fevereiro 10, 2026What is an MMP? MMP is short for mobile measurement partner – it’s a tool that collects attribution data and assesses how well a campaign is doing on various advertising channels. Why do you need an MMP? In essence, any advertiser aiming to expand their marketing efforts needs an MMP. As your user-acquisition campaigns grow...
Mobile Marketing Metrics
Last Updated: Fevereiro 10, 2026Mobile marketing metrics are metrics that are used to track the success of an organization’s mobile marketing campaigns. These metrics can be used to understand how effective a campaign is, what changes need to be made to improve it, and how it is contributing to the overall objectives of a business. Some examples of mobile...