What is a rewarded ad?
奖励广告是一种视频广告，用户通过观看广告来换取奖励。.
有奖广告中包含哪些不同类型的奖励？
The rewards included in rewarded ads vary. Usually, they are specific to a particular app or game. But broadly speaking, we've summarized some examples of rewarded ads for gaming app users for you below.
用户观看广告，就能获得相应的回报：
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- 一定数量的游戏币
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- 额外的生命
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- 可跳过一个关卡
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- 奖励动作
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- 游戏中的附加项目，如提示/线索、武器等。.
Do users know they're being targeted with a rewarded ad?
通常，游戏屏幕上会有一个特殊的高亮按钮或图标，提示用户观看广告以获得奖励。与未经用户同意而向其播放的其他类型移动广告不同，奖励广告只有在用户自愿决定按下按钮观看时才会播放。这自然意味着有奖广告的干扰性较低，不会干扰游戏过程。.
However, it is also important to note that when a rewarded ad is being shown to a user, it is not possible to skip it like other ad types. This feature in itself makes this ad format a massive hit for mobile games. There is data that suggests that players that usually don't spend money inside mobile apps, use rewarded ads to progress in games. For many games, it is a major source of monetization.
What are playable rewarded ads?
可玩奖励广告是一种奖励广告，它允许玩家在不安装游戏的情况下快速体验游戏。这种广告形式对于获取用户非常有效。.
What is the difference between interstitial ads and rewarded ads?
As mentioned above, rewarded ads are shown when a player decides to watch an ad in exchange for a bonus. On the other hand, interstitial ads can be shown at any given point in throughout the user journey within an app, and players are not rewarded for watching them. Interstitial ads can ruin a player's experience if they appear during the gaming process, for example, between levels or in the main menu. There is, however, an option for users to skip Interstitial ads sometimes, and in such cases, developers do not get paid.