Tara Meyer
Verve Mobile, India’s leading dating app developer (QuackQuack and Rebounce), leverage Tenjin to fuel app growth, achieving 37% increase in UA spend, time savings, and deep insights.
In this case study, we explore how Verve Mobile, India’s leading dating app developer, leveraged Tenjin to overcome challenges and scale user acquisition (UA).
Here’s a snapshot of their impressive results:
- 37% increase in daily UA spend
- Significant time and effort savings: reporting and optimization
About Verve Mobile
Since 2012, Verve Mobile has created culturally relevant apps that connect people and foster genuine relationships. Their portfolio features QuackQuack, India’s largest dating app, and Rebounce, a platform for a second chance at love. In India’s fiercely competitive dating app market, they depend on streamlined UA and trustworthy measurement to scale effectively.
The Challenge
Verve Mobile ran large-scale UA campaigns for QuackQuack and Rebounce across multiple channels, but their mobile measurement partner was failing them. Repeated outages, fragmented reporting, and inaccurate attribution left them blind. Weak support extended these issues into delays and troubleshooting, causing uncertainty in their reporting, and ultimately, slowing growth. With campaigns spanning many channels, using unreliable data made it impossible to tie spend to outcomes or scale decisively, especially in India’s cost-sensitive market.
The Solution
Just as Verve Mobile solves the matchmaker’s dilemma, Tenjin solved the marketing measurement puzzle. QuackQuack and Rebounce moved from fragmented guesswork to a unified UA funnel with precise attribution, streamlined optimization, and clear spend-to-outcome visibility.
But winning in India’s dating app market takes more than tools. Tenjin’s responsive, practical support makes a difference: prioritizing next steps, resolving issues fast, and giving Verve Mobile the control to keep its edge.
