What are Reported installsインストール指標? #
Reported installsインストール指標 are installs reported by アドネットワーク through their APIs. They differ from tracked installs, which are tracked by your mobile measurement partner (MMP) through their SDK. More specifically, Reported installsインストール指標 are defined as the number of installs that have been reported by each ad network based on their particular concept of アトリビューション. We find that この記事 provides a comprehensive overview of how different アドネットワーク calculate reported and tracked installs.
Tenjinでのインストール指標は? #
Tenjinでは、reportedとtracked installsの両方を ダッシュボード. Additionally, at Tenjin you can also see CPI and tCPI (cost per reported and and cost per 追跡インストール(Tracked Install) respectively).
Having both metrics in one dashboard allows our users to compare the different インストール sources on an app, channel, and campaign level. We find that この記事 provides a good overview of the differences between the different ways to track installs. One key difference between reported and tracked installs is that organic installs would be placed under ‘tracked installs,’ but not under Reported installsインストール指標 in the Tenjin dashboard. In order to make a fair comparison between the two ways of installs then, Tenjin allows you to deselect all the organic installs for your analysis.
Difference: tracked vs Reported installsインストール指標 #
It’s crucial to understand the difference between tracked and Reported installsインストール指標.
リテンションについての詳細は よくあるご質問 をご覧ください。