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用語集

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Add your channels

Setting up channels lets you track both ad spend (user acquisition) and ad revenue (monetization)...

広告収益アトリビューション

Ad revenue attribution is the methodology that allows marketers to allocate and measure ad revenue...

自動化API

Tenjin Automation APIs The Tenjin Automation APIs include the Reporting Metrics API and the Campaign Management...

よくある質問

Frequently Asked Questions (FAQs) about Attribution What are tracked installs and reported installs? Why do those...

A/Bテスト

What is A/B Testing? In simple words, an A/B test is a strategy where marketers compare...

Add your apps

How to add a new app to the Tenjin dashboard You can add your apps by...

AppLovin

1. How does AppLovin charge advertisers after iOS 14.5? Applovin charges based on MMP installs. 2. What...

APIアクセストークン

Overview of API Access Tokens The same API key can be used for all the Tenjin...

ユニティのオーラ

How to set up Aura from Unity campaigns Make sure you have added your Aura from...

アカウント作成

Create your Tenjin Account If you are new to Tenjin, you can sign up here for...

アープ

Average Revenue User helps us estimate the revenue each user brings in and is calculated...

Apple Adsアップル広告

How to integrate Apple Ads (formerly known as Apple Search Ads) with Tenjin Apple's attribution data...

広告ID(IDFAおよびGAID)

An advertising ID is a unique, anonymized user identifier. It consists of a mixture of...

広告仲介のROI

Ad Mediation Revenue Metrics and Callbacks You can access this feature by purchasing any of our...

アトリビューション

Attribution tracks and credits app conversions to specific marketing sources, distinguishing between ad-driven and organic...

アトリビューションウィンドウ

What is the definition of attribution window? An attribution window is an important tool that helps...

App Store Optimization (ASO)

What is App Store Optimization (ASO)? Similar to how SEO optimization is done for websites, ASO...

アプリ追跡の透明性(ATT)

:App Tracking Transparency (ATT) is an opt-in privacy framework which makes it mandatory for all...

アカウント設定FAQ

Frequently Asked Questions (FAQs) about Account Setup What is the default time zone of Tenjin dashboard? Show...

アドネットワーク

Ad networks act as intermediaries between mobile ad publishers and advertisers. Their job is to...

Apple Adsアップル広告

How to Enable SKAN for Apple Ads This setup is optional and only required for those...

1日のアクティブユーザーあたりの平均収入(ARPDAU)

Average Revenue Per Daily Active User (ARPDAU) measures the average revenue generated by each active...

Attribution windows

Attribution Window Setup Guide Tenjin has expanded its attribution configuration capabilities, now allowing advertisers to set...

アプリの収益化

What is mobile app monetization? App Monetization is a method by which app developers and advertisers...

AppLovin

How to set up AppLovin campaigns Make sure you have add your AppLovin account in the...

Ad Monetization広告収益化

Ad monetization refers to the revenue generated from displaying advertisements within your mobile app. In...

アマゾン広告

Amazon Ads Integration with Tenjin: A Step-by-Step Guide Make sure you have already added the latest...

API

What does API mean? An API is an abbreviation for Application Programming Interface. The word Application...

広告収益化レポート

Overview of the Ad Monetization Report in the dashboard Tenjin shows ad monetization data from the...

Ad Revenue (Ad Network) Setup

Ad Revenue Channels Overview The app developer makes revenue when ads are shown in the app....

B

BIツール

Querying DataVault DataVault is built on Redshift and has a query syntax similar to PostgreSQL. Most...

入札管理 / 入札最適化

What is the definition of bid management? Every business wants to get the best return on...

バンドルID

What is a bundle ID? A bundle ID is an identifier used to uniquely identify an...

C

コンバージョン

What is a conversion? A conversion refers to an event where a user installs or engages...

契約

User Agreement with Tenjin We ask customers to fill out the billing info if your paid...

1000インプレッション当たりコスト(CPM)

Cost per Mille or Cost per 1000 Impressions (CPM) is an advertising model used by...

解約率

What is churn rate? A churn rate is a proportion of users or customers who stop...

コールバック

What is a callback? A callback, also known as postback, is a function in computer programming...

Configure Alertsをクリックしてください。

What does the Configure Alerts feature include? Tenjin has an alerting system to let the marketer...

カスタムチャンネル

Custom channel Sometimes you will want to work with a network that Tenjin hasn't pre-approved yet....

接続方法

DataVault Credentials We have a way to create multiple credentials and assign them to users and...

コホート分析Cohort Analysis

A cohort analysis in mobile marketing refers to the process of analyzing and understanding the...

キャンペーン・マージ・ツール

What is Tenjin's Campaign Merge Tool? Tenjin's Campaign Merge Tool syncs data from third party attribution...

コールバックマクロ

Callback macros Show more Macros are placeholders for values that change dynamically in a URL's server request....

インストール単価(CPI) (CPI)

Cost per install or CPI represents the amount paid to the ad networks by an...

Custom In-App Event

What is a custom in-app event? Custom events (also known as post-install events) are events that...

クリエイティブ

This feature is currently available for Meta, Apple Ads, Unity Ads and Mintegral creatives only....

クリック数(追跡+報告)

What are clicks in marketing? Anytime a user clicks on an advertisement displayed on a website...

コンバージョン率(CVR)

(What is a conversion rate (CVR)?) A Conversion rate or CVR in mobile marketing is...

クリックスルー率(CTR)

Click-through rate (CTR) is an important metric in mobile marketing that measures the number of...

キャンペーン管理

How to Manage Campaigns in Tenjin Campaign management includes creating, searching, and downloading campaign data. Please...

Create a campaign and tracking links

Campaign setup Tenjin has a lot of pre-configured networks to make generating tracking links easy. You...

カスタムチャンネル

Custom Channels Overview If there is an ad network or partner that Tenjin hasn't pre-approved or...

クリック単価(CPC)

Cost per click (CPC) is an advertising model used by advertisers to pay for each...

ユーザー1人当たりコスト

What is cost per N-day retained user? Cost per N-day retained user is a metric that...

追跡インストールあたりのコスト(tCPI)

What is cost per tracked install (tCPI)? Cost per tracked install or tCPI is an important...

中国アンドロイドストア

Overview of the Android market in China China's Android ecosystem is untapped with many opportunities for...

Check account health

What are unlinked campaigns? These are campaigns that are not associated with an app. Data for...

Check SDK status

How to test your SDK integration in Tenjin When sending events to Tenjin, it's useful to...

D

DataVaultスキーマとテーブル

Tenjin's DataVault schema lies at the heart of its special sauce. All information from various...

データエクスポーター

What is Data Exporter? Data Exporter is a dashboard tool that allows marketers to extract Tenjin...

デイリーアクティブユーザー(DAU)

Daily active users (DAU) are the total number of users that interacted with your app...

データボルト

DataVault ™ DataVault is Tenjin's data warehouse as a service. The platform allows you to build...

ディープ・リンキング

What are deferred deep links used for? Deep links are helpful for passing the context of...

E

eCPM

eCPM is a metric that represents how much revenue you earn per thousand ad impressions....

有効クリック単価(eCPC)

eCPC, is a common bidding strategy that is used by app marketers in advertising campaigns...

抽出変換ロード(ETL)

Extract, Transform, Load (ETL) is a process used in data integration where data is extracted...

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