What is Average Revenue Per User (ARPU)?
Average Revenue Per User (ARPU) is a metric used to estimate the average amount of revenue each user brings in.
How Do You Calculate ARPU?
Divide the total amount of revenue by the total number of installs over a period of time.
Example: you generated $1000 in revenue in a month, and had 500 users (or installs) for your app in that month. Your ARPU is $2.
Why Is ARPU Important?
ARPU is a very common KPI used by advertisers for any type of app since it informs them about the revenue that can be attributed to each user in a given time period.
This information is crucial for marketing and user-acquisition (UA) teams as it allows them to create more efficient monetization strategies depending on the cohort of users that generate the highest revenue.
What Is The Difference Between ARPU And ARPDAU?
ARPU 着眼于应用程序内所有用户产生的平均收入，而 ARPDAU 则考虑的是活跃用户产生的收入。当要衡量单个用户在较长时间内产生的平均收入时，ARPU 更适合。
What Are The Benefits Of ARPU?
帮助应用开发者和发行商监测其应用程序的整体表现。通过计算 ARPU，开发者能够观察用户行为和收益趋势，并利用这些信息做出更明智的决策。