At the Worldwide Developer Conference 2022 (WWDC) Apple presented a new version of the SKAdNetwork API. The fourth version of SKAdNetwork is set to release later this year. The new version is aimed at providing advertisers with more data so they can better measure and optimize the performance of their apps, while maintaining the privacy of their...
Ad monetization on mobile has attracted mainstream global attention recently. Even before the AppLovin-Unity-ironSource love triangle, the market was characterized by multiple partnerships, mergers and acquisitions. Over the past few years, Tenjin has become synonymous with the success of ad revenue-driven companies: Voodoo, Ruby Games, LuckyKat, Kooapps, Kwalee, SayGames are a few notable examples. We think that...
In our latest case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault: About Kooapps Kooapps is a mobile gaming studio and publisher. They...
We are proud to announce the launch of our new and improved knowledge base. Our knowledge base is a reliable resource for users to find information on all things Tenjin-related, and we are committed to constantly updating it to best meet the needs of our customers. Here’s what’s changed in the newest version: New and improved...
Apple’s Worldwide Developers Conference (WWDC) 2022 starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed...
The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,...
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