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Glossary

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Add your channels

Setting up channels lets you track both ad spend (user acquisition) and ad revenue (monetization)...

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Ad Revenue Attribution

Ad revenue attribution is the methodology that allows marketers to allocate and measure ad revenue...

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Automation APIs

Tenjin Automation APIs The Tenjin Automation APIs include the Reporting Metrics API and the Campaign Management...

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Attribution FAQ

Frequently Asked Questions (FAQs) about Attribution What are tracked installs and reported installs? Why do those...

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A/B Testing

What is A/B Testing? In simple words, an A/B test is a strategy where marketers compare...

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Add your apps

How to add a new app to the Tenjin dashboard You can add your apps by...

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AppLovin

1. How does AppLovin charge advertisers after iOS 14.5? Applovin charges based on MMP installs. 2. What...

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API Access Tokens

Overview of API Access Tokens The same API key can be used for all the Tenjin...

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Aura from Unity

How to set up Aura from Unity campaigns Make sure you have added your Aura from...

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Account creation

Create your Tenjin Account If you are new to Tenjin, you can sign up here for...

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ARPU

Average Revenue User helps us estimate the revenue each user brings in and is calculated...

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Apple Ads

How to integrate Apple Ads (formerly known as Apple Search Ads) with Tenjin Apple's attribution data...

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Advertising ID (IDFA and GAID)

An advertising ID is a unique, anonymized user identifier. It consists of a mixture of...

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Ad Mediation ROI

Ad Mediation Revenue Metrics and Callbacks You can access this feature by purchasing any of our...

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Attribution

Attribution tracks and credits app conversions to specific marketing sources, distinguishing between ad-driven and organic...

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Attribution Window

What is the definition of attribution window? An attribution window is an important tool that helps...

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App Store Optimization (ASO)

What is App Store Optimization (ASO)? Similar to how SEO optimization is done for websites, ASO...

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App Tracking Transparency (ATT)

:App Tracking Transparency (ATT) is an opt-in privacy framework which makes it mandatory for all...

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Account Setup FAQ

Frequently Asked Questions (FAQs) about Account Setup What is the default time zone of Tenjin dashboard? Show...

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Ad Networks

Ad networks act as intermediaries between mobile ad publishers and advertisers. Their job is to...

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Apple Ads

How to Enable SKAN for Apple Ads This setup is optional and only required for those...

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Average Revenue Per Daily Active User (ARPDAU)

Average Revenue Per Daily Active User (ARPDAU) measures the average revenue generated by each active...

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Attribution windows

Attribution Window Setup Guide Tenjin has expanded its attribution configuration capabilities, now allowing advertisers to set...

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App Monetization

What is mobile app monetization? App Monetization is a method by which app developers and advertisers...

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AppLovin

How to set up AppLovin campaigns Make sure you have add your AppLovin account in the...

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Ad Monetization

Ad monetization refers to the revenue generated from displaying advertisements within your mobile app. In...

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Amazon Ads

Amazon Ads Integration with Tenjin: A Step-by-Step Guide Make sure you have already added the latest...

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API

What does API mean? An API is an abbreviation for Application Programming Interface. The word Application...

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Ad Monetization Report

Overview of the Ad Monetization Report in the dashboard Tenjin shows ad monetization data from the...

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Ad Revenue (Ad Network) Setup

Ad Revenue Channels Overview The app developer makes revenue when ads are shown in the app....

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