Ad networks act as intermediaries between mobile ad publishers and advertisers. Their job is to match the ad supply from mobile publishers to the demand from mobile app advertisers.
What are the benefits of using ad networks? #
The main benefit of using an ad network for mobile publishers is that ad networks help them secure buyers for their unused ad space. At the other end of the spectrum, advertisers benefit from using ad networks to find the best suited mobile publishers to meet their audience and budget requirements.
How do mobile ad networks work? (step-by-step) #
Step 1: Mobile app publishers install or sign up to the ad networks of their choice Step 2: Mobile advertisers set up their campaigns and parameters through the ad networks of their choice Step 3: Ad Networks aggregate the ad space provided by the mobile publishers and sell them to the advertisers based on their budget, targeting and audience requirements.
What are the top ad networks for publishers and advertisers? #
At Tenjin we provide information on the top ad networks for publishers and advertisers on a quarterly basis. Stay up-to-date with the latest reports by signing up for our newsletter here.
Top 5 ad networks for mobile publishers by platform (Q2 2022): #
Android: Applovin Google AdMob Unity Ads Meta Mintegral
iOS: Applovin Google AdMob ironSource Unity Ads Vungle
Get further insights: Full report for Q2 2022
Top 5 ad networks for mobile advertisers by platform (Q3 2022): #
Android: Applovin Google Ads Mintegral Unity Ads ironSource
iOS: Applovin Mintegral ironSource Google Ads Unity Ads
Get further insights: Full report for Q4 2022 Full report for Q3 2022 Full report for Q1 2022
