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MMPアップデート: MetaのAEMのビュースルーアトリビューションサポート

Roman Garbar

10月 22, 2025

Tenjinは、10月27日から、AEMが有効になっているMetaキャンペーンのビュースルー アトリビューションをサポートします。

TenjinとMetaの連携は引き続き改善されています。緊密な連携の下、Aggregated Events Measurement（AEM）対応のMetaキャンペーンにビュースルーアトリビューション機能を追加します。このアップデートのロールアウトは10月27日より開始されます。

What is Aggregated Events Measurementとは何ですか?

MetaのAggregated Events Measurementは、iOS 14.5以降のデバイスを使用しているユーザーのWebイベントとアプリイベントを測定できるプロトコルです。AEMは、ほぼリアルタイムのレポートを提供することで、最適化の意思決定を迅速化し、より詳細なレポートインサイトを提供します。

What do I need to do to enable view-through attribution for AEM campaigns?

TenjinでAEMキャンペーンのビュースルーアトリビューションを有効にするには、Metaチャネルの「Probabilisticマッチングビュースルーアトリビューションウィンドウ」がオンになっており、24時間に設定されていることを確認してください。これは、MetaのAEMのデフォルト設定と一致しています。

これを設定するには、次のガイドに従ってください：アトリビューションウィンドウの設定。

FAQ

Q: Meta キャンペーンで AEM を有効にするにはどうすればよいですか?
A: こちらの手順に従ってください。

Q: このアップデートはSKANレポートに影響しますか?
A: いいえ、このアップデートはSKANレポートに影響しません。

Q: このアップデートではどのようなアトリビューションウィンドウがサポートされていますか?
A: Metaは、最大1日間のビュースルー アトリビューションをサポートしています。

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Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality

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Tara Meyer

Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality

TL;DR With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side – an industry first. Tenjin is committed to helping advertisers protect their spend. Anti‑fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates...

詳細を読む about the Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality

Tenjin、Google広告の統合コンバージョン測定への早期対応を発表

Roman Garbar

Tenjin、Google広告の統合コンバージョン測定への早期対応を発表

TenjinはGoogle広告の統合型コンバージョン計測(ICM)のサポートを開始することをお知らせいたします。デバイス上でのコンバージョン計測といったプライバシー保護技術を活用し、iOS/Androidアプリキャンペーン向けの高度なレポート機能を提供します。

詳細を読む about the Tenjin Announces Early Support for Google Ads’ Integrated Conversion Measurement

TenjinがMetaのモバイル測定パートナー(MMP)プログラムに参加

Roman Garbar

TenjinがMetaのモバイル測定パートナー(MMP)プログラムに参加

TenjinがMetaの公式モバイル測定パートナー (MMP) になったことを発表できることを嬉しく思います。このパートナーシップにより、FacebookやInstagramなどのMetaプラットフォーム全体でモバイル アプリキャンペーンをシームレスに測定し、最適化できるようになります。

詳細を読む about the Tenjin Joins Meta’s Mobile Measurement Partner (MMP) Program

TikTok高度な専用キャンペーンがTenjinユーザー向けに提供開始

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TikTok高度な専用キャンペーンがTenjinユーザー向けに提供開始

TikTok for BusinessのTenjinのお客様向けに、ADC（高度な専用キャンペーン）が利用可能になりました。ADCはTikTokのiOSキャンペーンを最適化する機能を強化し、パフォーマンスの向上と高度なレポート機能を提供します。

詳細を読む about the TikTok Advanced Dedicated Campaigns are now available for Tenjin users

モバイルアプリのリテンション：絶対と相対

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モバイルアプリのリテンション：絶対と相対

モバイルアプリ開発者やマーケティング担当者にとって、初日のリテンションはモバイルアプリやゲームの成功を理解する上で最も重要な指標の1つです。

詳細を読む about the Mobile App Retention Explained: Absolute vs. Relative

TenjinはTikTokのセルフアトリビューションへの移行をサポートする最初のMMPとなりました

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TenjinはTikTokのセルフアトリビューションへの移行をサポートする最初のMMPとなりました

TikTokはセルフアトリビューションの導入を予定しており、弊社はこの移行をサポートする最初のMMPの1つとなります。Tenjin側での移行作業については自動でセットアップが行われます。それとは別に、TikTokの営業担当社に連絡し、SANホワイトリストに追加するよう依頼してください。移行の前後で、TikTok側からEメールとプラットフォーム内通知が届きます。

詳細を読む about the Tenjin Becomes One of the First MMPs to Support TikTok’s Self-Attribution Switch

Flutter Tenjinプラグインのリリースを発表できることを嬉しく思います。

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Flutter Tenjinプラグインのリリースを発表できることを嬉しく思います。

Flutter Tenjinプラグインのリリースを発表できることを嬉しく思います。サポート対象のSDKプラグインのリストへの追加により…

詳細を読む about the Flutter SDK Plugin for Attribution: The latest addition to our list of supported SDKs

SOC 2 Type IIおよびISO 27001認証を取得いたしました

Roman Garbar

SOC 2 Type IIおよびISO 27001認証を取得いたしました

Tenjinは、SOC 2タイプ IIコンプライアンスを取得し、一般にSSAE 18と呼ばれるサービス組織向けの米国公認会計士協会 (AICPA) によって設定された基準を満たしていることを発表できることを嬉しく思います。このコンプライアンスの達成は、システム内で安全に処理されるパートナーと顧客のデータに対するエンタープライズレベルのセキュリティに対するTenjin の取り組みを実証しています。

詳細を読む about the Tenjin has achieved SOC 2 Type II and ISO 27001 certification

Ionic Capacitor Plugin: サポート対象のSDKプラグインのリストに追加された最新のフレームワーク

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Ionic Capacitor Plugin: サポート対象のSDKプラグインのリストに追加された最新のフレームワーク

サポートされているSDKのリストにIonic Capacitor プラグインが追加されたことを発表できることを嬉しく思います。プラグインを実装する方法を学びます。

詳細を読む about the Ionic Capacitor Plugin: The latest framework added to Tenjin’s list of supported SDK plugins

React Native Plugin: モバイル マーケター向けの Tenjinツールに新たに追加

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React Native Plugin: モバイル マーケター向けの Tenjinツールに新たに追加

新しいオープンソースのReact Nativeプラグインの公式サポートを、SDK プラットフォームのリストに追加しました。このプラグインにより、アプリ開発者は…

詳細を読む about the React Native Plugin: New addition to Tenjin tools for Mobile Marketers

グロースフルスタック - モバイルマーケター向けの自動データパイプライン

Roman Garbar

グロースフルスタック - モバイルマーケター向けの自動データパイプライン

Growth FullStackの次の章を発表できることをうれしく思います。 2021年に、TenjinとGameAnalyticsは、プライバシー中心の業界でモバイル マーケターがマーケティング分析の目標を訴求できるようにする新しいプラットフォームを導入しました。

詳細を読む about the Growth FullStack – automated data pipelines for mobile marketers

Unlock Google Ads SKAdNetwork Reports for free

Roman Garbar

Unlock Google Ads SKAdNetwork Reports for free

It’s an exciting day for Tenjin customers as Google Ads for SKAdNetwork becomes fully integrated across Tenjin’s entire product portfolio. This integration empowers marketers to measure and compare the performance of their Google App Campaigns for Install (ACI) with other SKAdNetwork campaigns across all supported ad networks – totally free of charge. Tenjin, Google Ads, SKAdNetwork: what marketers can...

詳細を読む about the Unlock Google Ads SKAdNetwork Reports for free

iOS 15: Turn your data into powerful insights with Growth FullStack

Roman Garbar

iOS 15: Turn your data into powerful insights with Growth FullStack

Growth FullStack is a new ETL tool brought to you by a partnership between Tenjin and GameAnalytics. 2021 has been a year of moving goalposts for mobile marketers, with privacy-first changes on iOS drastically changing app growth strategies. App publishers have been dragged away from their core business of building great apps and games, and forced...

詳細を読む about the iOS 15: Turn your data into powerful insights with Growth FullStack

Tenjin Joins HUAWEI Ads Partner Program

Roman Garbar

Tenjin Joins HUAWEI Ads Partner Program

As you know, in May 2021 we shared the exciting news that Tenjin customers could start measuring ad performance on alternative app stores. We see these ecosystems as key to the growth of our customers and Tenjin itself, so we’re delighted to announce that Tenjin has now joined HUAWEI Ads partnership.  HUAWEI Ads supports direct placements using HUAWEI Assistant·TODAY and...

詳細を読む about the Tenjin Joins HUAWEI Ads Partner Program

iOS 14.5: Measure SKAdNetwork Conversion Values for Free with Tenjin

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iOS 14.5: Measure SKAdNetwork Conversion Values for Free with Tenjin

[UPDATE on March 31, 2021]: Closed beta is complete. Attribution Modeling Stage 1 is now available for all Tenjin users. Make sure to contact support@tenjin.com to enable new features for your account. We are happy to announce that we are launching a closed beta for the first stage of our iOS 14.5 solution  – Attribution Modeling....

詳細を読む about the iOS 14.5: Measure SKAdNetwork Conversion Values for Free with Tenjin

Announcing new integration with TikTok Marketing Partner Program

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Announcing new integration with TikTok Marketing Partner Program

We kick off 2021 with the exciting news that Tenjin joins the TikTok Marketing Partner Program as a Mobile Measurement Partner (MMP). TikTok is the leading destination for short-form mobile video, and its mission is “to inspire creativity and bring joy.” TikTok, which is available in 150+ markets, is one of the fastest-growing apps globally....

詳細を読む about the Announcing new integration with TikTok Marketing Partner Program

Tenjin joins Google Measurement Partners

Ebony Nicole Simone

Tenjin joins Google Measurement Partners

With the announcement of Tenjin becoming an App Attribution Partner in Google’s Measurement Partner program, clients should look forward to gaining valuable campaign insights, across Google advertising products, that will allow them to better measure and optimise their performance. “To help you better understand performance complexity, Google Measurement Partners gives you an array of options to expand...

詳細を読む about the Tenjin joins Google Measurement Partners

We are releasing a new set of automation APIs and making it free

Roman Garbar

We are releasing a new set of automation APIs and making it free

[Update 04.07.22] Automation APIs have been added to the pool of Tenjin’s paid features. Write us at support@tenjin.com to learn how to enable them. Today our team released new, free automation APIs that Tenjin customers can use to streamline their reporting and campaign management operations. Tenjin is best known for providing tools and training for leading...

詳細を読む about the We are releasing a new set of automation APIs and making it free

Tenjin recognized as an Apple Search Ads Partner

Ebony Nicole Simone

Tenjin recognized as an Apple Search Ads Partner

Today, we at Tenjin, are very excited to announce we are an Apple Search Ads Partner and will continue to build new tools on our integration. Being an Apple Search Ads Partner allows Tenjin to work closely with the Apple Search Ads team on building new tools and training for mobile game developers and marketers. This will...

詳細を読む about the Tenjin recognized as an Apple Search Ads Partner

Tenjin Plugin Now Available in Corona SDK

Tabarak Paracha

Tenjin Plugin Now Available in Corona SDK

Game development has evolved by leaps and bounds in recent years, and as development kits have made it possible for beginners and experts alike to build apps in record time, plugins have replaced time-intensive programming tasks. These plugins are becoming more commonly available for cross platform development engines, another trend that is making life easier...

詳細を読む about the Tenjin Plugin Now Available in Corona SDK

Applovin, Ironsource and now MoPub: Tenjin’s view on recent innovation in app revenue and what it means to our clients

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Applovin, Ironsource and now MoPub: Tenjin’s view on recent innovation in app revenue and what it means to our clients

What recent progress in the industry since Tenjin built out a custom-tailored session/country ad revenue model for Voodoo back in autumn ‘16! It’s been exciting months for anyone who is following innovation in free to play mobile games. Possibly driven by the success of hyper-casual games, we now have seen a lot of innovation around...

詳細を読む about the Applovin, Ironsource and now MoPub: Tenjin’s view on recent innovation in app revenue and what it means to our clients

Welcome to the Next Level of Ad Revenue Optimization

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Welcome to the Next Level of Ad Revenue Optimization

Tenjin’s Enterprise clients will now have access to data through the MoPub SDK version 5.7 in a unique way: Tenjin is working with MoPub to enable our customers to see their MoPub data in DataVault, our industry-leading data warehouse. Additionally, our customer success team has prepared a number of use cases for how marketers can...

詳細を読む about the Welcome to the Next Level of Ad Revenue Optimization

Manage Third-Party Marketing Data Using Tenjin’s Campaign Buckets

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Manage Third-Party Marketing Data Using Tenjin’s Campaign Buckets

Tenjin’s Campaign Bucketing tool lets you combine and match siloed campaign data across ad networks and attribution partners within a dashboard and data warehouse with OR without Tenjin’s SDK. Mobile marketing tools make it easier to navigate our complex industry, but there are still obstacles to address. One of them is the lack of standards...

詳細を読む about the Manage Third-Party Marketing Data Using Tenjin’s Campaign Buckets

Tenjin is now a Snapchat Mobile Measurement Partner

Sunny Cha

Tenjin is now a Snapchat Mobile Measurement Partner

Developers and marketers can now apply Tenjin’s user attribution and analytics services to Snapchat advertising campaigns. Since 2011, Snapchat has grown into an massively successful messaging and content exploration service where hundreds of millions of unique users spend time each day. Yet its advertising methods are just as promising, ranging from Snap Ads 10-second video...

詳細を読む about the Tenjin is now a Snapchat Mobile Measurement Partner

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

Sunny Cha

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver...

詳細を読む about the Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

Introducing: Tenjin’s Fraud Dashboard

Sunny Cha

Introducing: Tenjin’s Fraud Dashboard

We’re thrilled to announce the release of some powerful new features that publishers can use to combat fraud in their mobile app portfolios. We designed these tools with the mobile growth marketer in mind, with a focus on combating attribution and purchase fraud so as to ensure consistently accurate reporting on revenue and paid advertising...

詳細を読む about the Introducing: Tenjin’s Fraud Dashboard

Tenjin 2017 Ad Spending Report

Sunny Cha

Tenjin 2017 Ad Spending Report

As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at...

詳細を読む about the Tenjin 2017 Ad Spending Report

Tenjin’s Dictionary for App Marketers

Sunny Cha

Tenjin’s Dictionary for App Marketers

App marketing isn’t an easy job. With hundreds of thousands of apps competing for attention, marketing has become a race, requiring the ability to quickly navigate through dense thickets of technical knowledge and performance requirements. One of the side effects of this growing complexity is a professional terminology that’s incomprehensible to outsiders. And if an...

詳細を読む about the Tenjin’s Dictionary for App Marketers

Reported Installs vs. Tracked Installs

Sunny Cha

Reported Installs vs. Tracked Installs

If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs. What’s the difference? Why are there differences between Reported Installs and Tracked Installs? Are the networks trying to scam you by overcharging for installs? No, probably not. In very few...

詳細を読む about the Reported Installs vs. Tracked Installs

Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

Sunny Cha

Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

The consumer journey is more complex today than it has ever been before. As consumers rely on a greater multitude and variety of connected devices, it has become increasingly difficult to follow their digital footprint. And yet it’s vital for product people in this day and age to understand every user’s journey so that they...

詳細を読む about the Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

Tenjin Adds Search Ads Attribution for iOS 10

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Tenjin Adds Search Ads Attribution for iOS 10

Today, Apple ends its test of App Store Search Ads and rolls out the feature to all developers as part of iOS 10. This is a brand new user acquisition channel, and one with interesting implications for big and small app developers alike. Impact of search on the app marketSearch on the App Store has become clogged...

詳細を読む about the Tenjin Adds Search Ads Attribution for iOS 10

Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps

Sunny Cha

Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps

Press Release: San Francisco – June 2, 2016 – Tenjin, the mobile marketing infrastructure company, announced today that it has raised an additional $2.5 million in funding to simplify and improve mobile marketing by giving marketers complete control over their user data. The round was led by NetEase Capital, the venture arm of the NASDAQ-listed...

詳細を読む about the Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps