Game development has evolved by leaps and bounds in recent years, and as development kits have made it possible for beginners and experts alike to build apps in record time, plugins have replaced time-intensive programming tasks. These plugins are becoming more commonly available for cross platform development engines, another trend that is making life easier...
At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China’s low CPIs make it an attractive market Hyper-casual games aren’t a western phenomenon. In fact, publishers are increasingly dedicating resources...
Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St....
In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...
What recent progress in the industry since Tenjin built out a custom-tailored session/country ad revenue model for Voodoo back in autumn ‘16! It’s been exciting months for anyone who is following innovation in free to play mobile games. Possibly driven by the success of hyper-casual games, we now have seen a lot of innovation around...
Tenjin’s Enterprise clients will now have access to data through the MoPub SDK version 5.7 in a unique way: Tenjin is working with MoPub to enable our customers to see their MoPub data in DataVault, our industry-leading data warehouse. Additionally, our customer success team has prepared a number of use cases for how marketers can...
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