Tenjin’s Enterprise clients will now have access to data through the MoPub SDK version 5.7 in a unique way: Tenjin is working with MoPub to enable our customers to see their MoPub data in DataVault, our industry-leading data warehouse. Additionally, our customer success team has prepared a number of use cases for how marketers can...
Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...
Tenjin’s Campaign Bucketing tool lets you combine and match siloed campaign data across ad networks and attribution partners within a dashboard and data warehouse with OR without Tenjin’s SDK. Mobile marketing tools make it easier to navigate our complex industry, but there are still obstacles to address. One of them is the lack of standards...
In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired...
What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts — including Tenjin — calling it one of the biggest drivers of mobile growth. Our own 2018 Hyper Casual...
Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...
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